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12 Affiliates Marketing Content Ideas 12 Affiliates Marketing Content Ideas

Tips & Guides — 28 Mar 2023

12 Affiliates Marketing Content Ideas

12 Creative Content Ideas for Affiliate Marketers

Affiliate marketing is a popular way to make money online, and the best thing is there’s no limit to how much you can earn.

The basics of affiliate marketing are pretty simple. First, you create great content and drive traffic to your website. Then, when someone clicks and purchases something through your affiliate link, you get a commission.

Earning $500-$1000 per month through affiliate marketing isn’t that difficult. But, if you want to make more money, let’s say five-figure or six-figure, you’ll need to come up with new affiliate marketing ideas.

The goal is to promote your affiliate links in different ways so that you can drive more traffic from search engines to your website, resulting in more clicks on your affiliate links.

In this blog post, we’ll go over 12 creative content ideas for affiliate marketing, so you have more options when it comes time to publish new posts. 

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12 Best Affiliate Marketers Ideas to Drive More Sales

Here are the 12 best affiliate marketing tips you can implement today to boost your sales.

Whether you are a newbie blogger, online marketer, or entrepreneur, these tricks and strategies can be used in any niche or industry as long as an affiliate program is available.

1. Product Comparisons

People often get confused if they have to choose a single product between multiple options. So, they prefer seeing a comparison between products to understand better what the products offer and the best one for them.

In that case, writing in-depth product comparison articles would be an excellent idea for your affiliate marketing strategy.

Product comparison is a more straightforward process of comparing similar products before making any buying decision.

While writing a product comparison post, you should compare products so that the readers can grasp them instantly. Additionally, you can include the products’ key features, price, usability, ratings, and mention which product would be an excellent fit for the user.

Here’s a great example of a comparison post from WPMyWeb’s article about A2 Hosting vs SiteGround.

Hosting comparison
(source: WPMyWeb.com)

Here you can see two different web hosts were compared in detail. They also created a comparison table highlighting their key features. This helps readers to choose the best product based on their needs. 

2. Product Reviews

When users find a new product or service that they haven’t used before, they usually look for reviews and then decide to buy or not to buy the product.

So, if have an affiliate website, you can easily promote affiliate products through review posts. 

Start by writing a review of the product based on your personal experience. But make sure the article is in-depth, helpful, and covers all types of key areas that most users search for, such as ease of use, price, support, effectiveness, pros, cons, etc.

However, it’s pretty impossible to purchase every product for reviewing if you are starting. So, you can ask the manufacturer to send a product, and in return, you will write an honest review of it. 

The goal is to be more thorough, honest, and helpful rather than pushing users to purchase the product. Additionally, you could add the purchase proof so that users trust you.

Let’s take an example from reviews.financesonline.com.

(source: financesonline.com)

In this review post, they covered almost each of the key sections: what are the benefits of using Affise, pricing model, customer support options, technical details, etc.

This makes it easier for users to understand more about the product.

3. Create How-to Articles

How-to articles are a great way to teach people new skills or help them to solve something. For example, you can give in-depth instruction on “how to use Photoshop” or a thorough guide on “How to fix a hacked website”.

The steps in the how-to-article should be organized, detailed, easy-to-follow, and comprehensive. 

The goal here is to help people solve something in the shortest possible time. Therefore, when crafting a how-to article, you can also mention an affiliate product that you think could be helpful for them.


Indusface.com shared a great example of this, where they shared twelve step-by-step processes on fixing a hacked WordPress website. Additionally, they also mentioned a few products as well as dos and don’ts.

4. Informational Videos

Most affiliate marketers prefer creating text-based content as they are easy to produce, modify, and insert links. 

However, you can additionally boost your affiliate marketing conversion rates by simply adding relevant videos to your content.

Videos keep people longer on your website and engage them with your content. And, most importantly, video content converts more than text-based content.

If you are focusing solely on text-based content, you should additionally add videos into your content. 

5. Seasonal Content

Creating seasonal content could be a great addition to your affiliate marketing strategy. 

Seasonal content is based on a season or upcoming holiday and can take many forms: blog posts, reviews, videos, etc.

For example, lots of people search for “Halloween Costume” before the festival. So, if you create content like Halloween costume ideas, candy, dishes, places, etc., you can generate a massive amount of traffic to your website.

The same scenario applies to Christmas and other festivities that can be used for your holiday marketing campaigns.

Here’s a great affiliate marketing idea from RandomNice’s YouTube channel. Recently, he published a video, “Best Halloween Costumes 2021”, before the Halloween Festival.

(source: randomnice)

And, in the description section, he added affiliate links from where viewers can buy Halloween Costumes. 

6. Video Tutorials

People love watching videos more than reading. So, if you create the same content in two different formats – video and text, people will prefer video.

According to data, “about 90% of the total information transmitted to our brain is visual, and visuals are processed 60,000 times faster in the brain than text.”

Videos are not only effective in engagement with your audiences, but it encourages them to take action.

So, if you already have a blog, creating videos could be a great addition to your affiliate marketing campaign.

Like blogs, videos are not limited to any specific niche; you can choose any topic that you are interested in, let’s say digital marketing, online business, gadgets, etc.

7. Webinars

Webinars are a great way to share a company’s presentations, videos, products, or visual content with audiences.

It doesn’t matter if you are not from an eCommerce website or offer a service; you can still host a webinar to educate people about something. 

The purpose of webinars is to present a topic that is informative, engaging, and helpful to the users. Unlike text and video-based content, you can engage with your audience as well as take questions. 

For example, if your blog is about cooking, you can invite users to join your webinars. The subject line of your webinar could be something like “X Different Ways to Chop an Onion” or “How to Master in Baking in Just 2 Hours”.

Through the webinar, you can provide a step-by-step walkthrough process while talking to the audience.

In your webinar, you can promote any affiliate product such as the knife or some other thing you are using. 

Here’s an example from foodheavenmag.com, which offers a webinar where the Chef will be sharing his knowledge and some essential tips for how you can achieve the perfect dough and loaf.

(source: foodheavenmag.com)

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Also, they gave clear instructions on how to join the webinar, when it will be hosted, the time, pricing details, etc.

8. Case Studies

A case study is a form of content that details the success or challenges faced by a company or webmaster and how they were resolved. Case studies can be presented in various forms like blog posts, white papers, videos, etc.

For example, you struggled to get affiliate sales, and you applied some techniques that helped you boost your sales. So, you can create a case study of how you achieved this.

As case studies are real-life examples, they likely convert more than regular blog posts.

Here’s an example from searchengineland.com explaining how Andrew grew traffic from zero to 100,000 visitors in just 12 months. 

(source: searchengineland.com)

Here, Andrew shared his five different SEO tips and tricks that helped him to achieve this goal. He also added some of the proof of his growth and the tools he used.

9. Coupon or Deal Pages

Who doesn’t want discounts? We all do!

That’s why we usually search for discounts or coupons before purchasing something. 

Some companies or manufacturers provide coupons which can be found on their official websites. However, some companies don’t promote discounts or coupons publicly but only through their affiliate partners, which they can use to boost their affiliate sales.

So, as an affiliate marketer, you can promote coupons or deals on your website. All you have to do is find and join affiliate networks in your niche, and therefore ask whether they can provide affiliate offers for their products.

Here’s an example from Swagbucks.com. 

(source: swagbucks.com)

They created a separate deals page where you can get hundreds of offers and discount codes from multiple retail stores.

10. Listicle Posts

Listicles are also known as list posts, which are types of articles written in list-based format. For example, “X best places to visit in Europe” or “X best chef knife under 500 dollars”.

The best thing about listicle articles is that they convert more than reviews, how-to, or other posts. Even creating a list article is easy too. 

To create one, you have to make a list of the best products or services. However, we recommend at least ten products in the list post so that you don’t miss any. 

Let’s take an example from ClickBank.com, which is a great affiliate marketing program.

(source: clickbank)

Here’s a list post of top affiliate marketing niches on Clickbank, where they listed some of the excellent profitable niches that offer big payouts.

11. Email Marketing

Having an email list is crucial for your affiliate marketing business. Using email for affiliate marketing, you can design, schedule, and track email campaigns, thus reaching more subscribers and improving your chances of higher commission rates.

You can send automated email sequence campaigns by setting the rules for the subscribers that are meant to receive your message, and good email marketing software will handle the work for you. You can generate more sales for your clients by running creative and attractive email marketing campaigns.

Choosing a tool that will give you great email deliverability will work wonders for your affiliate marketing business because better email deliverability means more affiliate commission.

12. Social Media Content

With over 3.6 billion users worldwide, social media platforms are a great place to promote your content.

According to a report, on average, a user spends more than 2 hours on social media per day, and that’s even longer than watching videos on YouTube.

So, if you haven’t yet, start creating social media content for your affiliate marketing campaign.

The best thing about social media platforms is that you can promote content such as text, video, infographics, etc. And, while posting on social media platforms, don’t forget to add your affiliate link.

Here’s an example of social media content. 

affiliate link 2
(source: Instagram)

As you can see, the Instagram post is about a book. She wrote a summary of the book and included an Amazon affiliate link, so whoever is interested can buy the book, resulting in more money.


To be a successful affiliate marketer, you need to be creative and produce lots of content. From product reviews, how-to-articles to webinars, make sure you cover all types of posts on your affiliate site.

By doing so, you will see an increase in affiliate sales and topic relevance, which helps to rank other content as well, which means more traffic.

In this article, we shared 12 affiliate content marketing ideas for beginners that will help you to generate passive income.

Now, you have to implement these strategies into your affiliate marketing campaign.

What type of affiliate content do you publish most frequently? Do you have any other affiliate marketing ideas? Do let us know.

About the Author: Jyoti Ray is the founder of WPMyWeb.com, which specializes in blogging, affiliate marketing, and SEO. He writes and has been featured on JeffBullas, SurveyAnyplace, SearchEngineWatch, and more. You can connect with him on Linkedin.

Partner with brands, earn money for recommending products to your audience and become an affiliate by joining us today

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