The US National Retail Federation reported that online and other non-store sales increased by 14.6%, up from $146,5 billion, in 2018, to $167,8 billion last year during the Christmas season. A considerable percentage of those numbers could be a contribution of affiliates doing their part. This year, you don’t need to be a marketing expert to predict the huge growth in online sales due to the coronavirus pandemic and lockdown.
But how to coordinate the promotion schedule to get all the benefits? Who is your best affiliate for Christmas? How to create the best Christmas affiliate program? How to divide your budget and not lose thousands of dollars in profit due to fraud?
Brands and affiliate networks should be exploiting every possible channel on Christmas. So, we put a list of tips for you to get on top of the Affiliate Sales mountain.