When choosing a new affiliate program, give preferences to more experienced vendors. The reputation and popularity of long-established brands can guarantee you higher traffic. Of course, you shouldn’t overturn affiliate programs of new vendors, especially if they have offers with excellent conditions.
Another factor concerning merchants is the level of support they provide. Along the way, absolutely different problems may arise. It’s always better to partner with a vendor who will tell you how to solve an issue. The quality affiliate programs come with relevant marketing materials, such as landing pages, banners, and ad copies.
Before you make a decision on partnering with a vendor you can ask for reports on his previous performance. Usually, advertisers have statistics on their performance from affiliate marketing networks or partner programs, if they run their own partner program. It will help you find out whose affiliate programs are better at converting visitors into sales and become a successful affiliate.