It may well be the case that you have limited staff numbers or that you cannot allocate human resources to tools such as live chat. Whatever the scenario, chatbots are a great solution to helping and engaging your online customers. While primarily used in retail, their use is expanding, and it is reckoned that using chatbots will save the retail, banking, and health sectors $11 billion annually by 2023 (as well as 2.5 billion customer service hours).
As well as cost and time savings, chatbots offer 24/7 service and customizable functionality, essential if you are operating in the global marketplace. They also help to shorten the customer journey and can be used for guided selling, directing your customers to the products they want.
5. Retailers regularly engage in omnichannel marketing
Omnichannel marketing and ecommerce are no longer choices. They are essential to any efficient online business. Recognizing that your customers want to connect across different channels is the first step to a successful digital marketing strategy. It allows potential buyers to connect via the medium of their choice, whether online or offline.
Your website may be your ‘home port’, but shoppers are increasingly looking to social media to find social commerce recommendations, often from influencer marketing, for products before visiting an actual website. There are three primary factors to consider in your omnichannel strategy:
- Keep your brand’s tone and messaging consistent across your various channels.
- As much as possible, personalize your content and messages.
- Target buyers with content based on historical data and where they are now.
Affise helps you achieve these factors easily. With an intuitive user interface (UI), it is simple for any of your staff to work with the PRM system and see tangible results. You can automate the more repetitive tasks, allowing you and your team to focus on other, more crucial aspects.
6. Successful retailers become experiential
If you have physical stores, you want them to stand out and to provide a memorable experience to visiting customers. There can be a connection to your virtual presence in that customers will share that experience via social media platforms such as TikTok, Instagram, and Facebook.
Thinking about how you present yourself can make a real difference. You don’t just want customers to buy from you; you want them to remember you. You can also look at providing experiential ecommerce by looking for creative and interactive ways for customers to engage with your business online.
7. Retailers discover the advantages of AI