As any online/website business Kismia aimed at increasing the number of users visiting and registering at their website. Two years ago when Kismia did not yet have an affiliate program, the traffic that they were receiving was only from the media buying department. It was quite expensive and further required a lot of time before it paid off.
With ambitious goals to acquire more traffic while paying less, Kismia started to think about creating their own affiliate program. The first milestone they encountered was choosing software to run CPA campaigns.
After a certain comparison, Kismia choice fell on Affise, as the platform offers all the tools for full-cycle campaigns management. With its help, Kismia was able to start running their first campaigns, manage affiliates, analyze the performance, optimize the campaign settings for achieving bigger profit and to automate a huge part of the workflow.
The feature that Kismia especially liked and in which all competitors stepped aside was easy-to-use, responsive interface. Kismia liked the all-encompassing offers page, where Affiliates can get a detailed overview of the current state of the offers. Everything is here within one page: affiliates, offers' status, privacy level, geo and smart targeting, CRs and caps, revenues and payouts, and other useful information can be viewed here.
As Kismia works in dating vertical, there are several points that are crucial for them:
In 2017 Kismia launched their own affiliate program on Affise. Spendings on media-buying and affiliate program being equal, affiliates drive 3 times more traffic than in-house media-buying. At present on average Kismia receives 2,5 million users from affiliate traffic every month.
Affise helped Kismia to optimize a huge part of the operational workflow, which allowed them to concentrate on primary business tasks. Kismia underlines the quality of support that they receive: everything is prompt and professional. Affise team also understands the reasoning behind Kismia ad campaigns and always eager to provide some business advice.
“Affise knows exactly what affiliate marketers require in their work, what can make them successful and what can optimize their working routine. The guys have room to grow, and everything will turn out for them!”