In order to maximize their marketing effort and revenue, they specifically publish affiliate and marketing-related content that targets a specific audience.
2. Do Keyword Research to Create Content Strategy
Keyword research is essential for creating a content strategy for your website. This will give you an idea of what people search for on search engines.
It’s common to see that most newbie bloggers and marketers don’t do keyword research; instead, they publish content based on their guesses or whatever they can think of.
If you wrote something that no one searches for, then obviously, you wouldn’t get any traffic.
In contrast, if you create content about the most searched or demandable topics such as “influencer marketing,” “social media marketing,” “digital marketing,” etc., then there’s a higher chance your page wouldn’t rank well in search engines because the keywords are too challenging to rank for.
So, what’s the solution?
The solution could be performing keyword research. By doing that, you can find the following:
- What keywords or phrases people search for on search engines
- Low competition long-tail keywords along with monthly search volume that are easier to rank even if your site is brand new
- Content clusters to drive traffic to your website
There are several keyword research tools available on the market that you can use. Some of the best are Google Ads, SEMrush, Ahrefs, and Buzzsumo.
3. Submit Your Website to Search Engines
If search engines don’t know your site exists, your web pages won’t appear in the organic search results pages, which means no search traffic.
You can manually submit your site to search engines to help web crawlers find your content faster to increase site traffic.
The process isn’t apparent for everyone, as search engine web crawlers regularly index all of the pages on the web. But, in some cases, you need to manually submit your website, for example, if your site is brand new or you frequently make changes.
To submit your website on Google, go to Google Search Console.
Similarly, to submit your website to Bing, head to Bing Webmaster Tool.
4. Evergreen Content
Evergreen content is SEO (search engine optimization) content that stays relevant or fresh for readers for years or decades. It helps your brand keep rolling in more traffic and social shares, and build authority which can attract links naturally.
Some examples of evergreen content are “how-to guides,” for example, “how to tie a scarf,” or “how to lose weight,” which wouldn’t change in the next 20 years.
However, it’s also vital that you keep your existing content up-to-date because Google prioritizes fresh and quality content rather than old.
5. Start Building Backlinks
You may have hundreds of high-quality articles, but if no one finds them on the web it’s the same as having no content.
It’s like manufacturing a brand new product, but no one knows it exists. Generally, you couldn’t make any profit.
You need to build backlinks to your targeted pages to increase website traffic.
Backlinks, also known as outbound links, are created when a website links to another website. Search engines like Google consider backlinks as a ranking signal.
The more backlinks are pointing to a particular page, the higher chance that page will rank in Google and other search engines.
Additionally, backlinks help to bring referral traffic and build your brand authority.
However, not all backlinks are created equal. In other words, some backlinks can harm your website’s SEO, resulting in negative rankings. And, some backlinks can boost your website’s ranking. So, it’s crucial to pay attention when building links.
Here are some link-building techniques we recommend:
1. Write Guest Posts
Guest blogging is writing articles on someone else’s website. It is an effective way to build high-quality backlinks and boost search engine results page (SERPs) ranking.
First, find websites in your industry that accept guest posts. A quick Google search can help you find numerous guest posting sites; all you need is to enter something like “online marketing blogs that accept guest posts” or any other based on your niche.