Portuguese Footballer Cristiano Ronaldo emerges as the world’s biggest influencer,with 355,120,000 combined followers across his accounts, and the largest following based in Italy.
The 36 year old, known for setting countless records, is highly active on his social channels posting football content, snippets of his lavish life and photographs of his girlfriend and four children.
US-based singer and actress Selena Gomez closely follows in second place as the world’s top influencer, with 331,700,000 combined followers across Instagram, TikTok and YouTube. The ex-Disney star’s feeds are full of selfies, ads for her own ‘Rare’ beauty brand, and countless pictures alongside her beloved pet dogs and close friends.
Canadian pop star Justin Bieber, famously the ex-boyfriend of Ms Gomez, emerges as the third biggest influencer in the world, with 287,200,000 combined followers. The former teen heartthrob and pop star’s social channels include behind the scenes footage from his tours, shots of the star looking loved-up with wife Hailey, and promotional content for his clothing brand ‘Drew House’.
Alongside the aforementioned celebrity influencers, there are of course home-grown content creators who’ve successfully grown their platforms and catapulted to fame as a result of generating millions of loyal followers and niche audiences:
Felix Kjellberg, also known as ‘Pewdiepie’ is the most successful self-made influencer, boasting 131,746,000 social followers. The YouTuber’s largest number of followers are from the USA, UK and Switzerland, and is well known for his ‘Let’s Play’ video content and comedic commentary.
Portuguese Virginia Fonseca takes second place as the next biggest self-made influencer. The internet star currently boasts 60,460,000 combined followers, predominantly using her platforms to share glimpses into her life, including her pregnancy journey with daughter Alice, tours of holiday destinations, and debates.
David Dobrik from the Slovak Republic is the third largest self-made influencer, with
56,900,000 combined followers. Famous for his YouTube channel, podcasts and co-founding the photography app Dispo, Dobrik is most famous for being the leader of the ‘Vlog Squad’ – a collective of famous influencers brought together by Dobrik to create group content for their channels.