One of the easiest ways to source affiliates is by looking at your own customer base. If you’ve got a base of happy, satisfied customers that already rave about your product, take it a step further with an affiliate program.
A simple example of a marketing tactic that a customer affiliate could employ is writing up a product review, listing all the benefits of your products or services, and how it’s better than others on the market. That could be on a review site or your own product page.
Potential customers are more likely to be swayed by “real” people, leading to higher conversion rates and revenue. Your customer affiliate program might even have a domino effect, leading to even more consumers signing up as partners.
If you go down this route you’ll only want your most satisfied customers promoting your products. Send out a few NPS (net promoter score) surveys to figure out which of your customers are fans of your products, and reach out to them on social media or email about your affiliate program.
The great thing about sourcing affiliates from your customer base is that you don’t always have to pay them directly with money. You can simply give them free products and trials in return for promoting your products.
If you’ve already got a large following, use it as a USP for your customer affiliate program, alluding to the fact that affiliates might get more followers and social media visibility as a result.
Read also: referral program examples to fuel your customer acquisition