Updates — 20 Apr 2021
Fuel Your Business Growth With Promo Codes
Perhaps, we don’t need to mention numerous studies which indicate coupons as one of the main factors that influence customers’ purchasing decisions. However, in a competitive environment, most shoppers expect a discount, whether a product has just come out or it was introduced a long time ago. In the first case a short promo code can stimulate a great interest in an unknown company while, in the second case, customers want to be rewarded for their loyalty.
Apart from building brand awareness and customer loyalty, there is something every marketer should remember: when a person uses promo codes and buys cheaper products, in actual fact they spend more money on their purchases in total. We also need to recognize that purchase is very often an emotional action. Namely, a discount makes us feel comfortable: on one hand, we save money, on the other, we allow ourselves to spend it. It is as simple and controversial as that.
While promo codes seem to be required in building 2021 promotional strategy, it is essential to be aware of how to put it into practice and measure performance of these ad campaigns. And Affise is here to help with both.
Promo codes can become an effective online and offline instrument to attract and retain customers, and also prevent churn. To achieve the objectives outlined in your marketing strategy fast and maintain performance consistently high, adhere to the following principles:
At Affise, a promo code is a unique set of letters, numbers and symbols that can be generated for an affiliate on a particular offer. Partners can use it to promote a product or service on special terms.
In the Offer settings, navigate to the Promo codes tab and click Add new code.
Where:
The progress bar on the list of promo codes shows how many conversions have been created within a particular limit.
At Affise, it is possible to use promo codes and tracking URL together to track clicks and sales and get more insights into the marketing funnel.
Along with the standard process, we offer our clients a bulk action to generate a list of codes for a group of affiliates. With this feature, you can generate random values or unique codes with a customized character set for a particular event.
If you have been contemplating the partnership with bloggers or social media influencers, you can try this marketing channel right now with the help of Affise’s new tool. Generate or add promo codes, provide them to the relevant influencers, and your target audience will see that your product suits a certain lifestyle.
Written by
Product Manager
Veronika is a Product Manager, whose vision is based on gutsy and innovative solutions. She perceives the market as a source of inspiration and uses this inspiration to break new ground in addressing the complex product challenges. She is a person who combines an innate love of art and obsession with analytics and uses this mix as a nurturing ground for new ideas.
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