There are two types of landing page: A lead-generation page where people fill in their details, or a pre-lander—an extremely simple version built around a CTA that takes them to the “full” landing page with more information.
Either way, when your landing page is working properly, you’ll bring in qualified prospects who will hopefully turn into profitable long-term customers. And you’ll be spending less money on other forms of advertising.
6 Tips for a High-Converting Landing Page
There are tons of products and brands for consumers to choose from, so it’s crucial to differentiate your affiliate offer from the competition. Here are our top tips for creating landing pages that really work:
1. Understand Your Audience
Before you think about the actual page design, you must consider the people you want to attract. Use your existing data and insights to analyze your target audience’s demographics, preferences, and behaviors. How do people interact with a particular ad or post? Which ad campaigns bring you the most sales?
Knowing the statistics about your target audience will help to make your marketing campaigns more personalized. Affise offers statistical analysis for partner marketing, which you can use to create a simple, appealing landing page that answers the audience’s needs through tailored design, copy, and CTAs.
It’s also a good idea to provide value to your potential customers for free—everyone loves a freebie, after all! This is called a “lead magnet”, which is usually content given away to your audience in exchange for their email addresses. It might be a webinar or consultation, an ebook, or a software plugin.
For example, if you wanted to promote small business phone systems, you might invite people to sign up for a free trial or demo—so they can enjoy using the features and decide they can’t live without them.
2. Stand Out From the Crowd
Your landing page has to be eye-catching in order to grab prospects’ attention—don’t risk them being underwhelmed by the design or content and navigating elsewhere before completing the desired action.
Come up with an engaging and catchy header that encourages them to read more, plus at least one attractive image that’s relevant to the content (this can be a photo or a graphic). Visual elements are important as humans tend to respond to them better than to written copy, but make sure they don’t distract from the main message.
Your CTA button is the key feature of the page, so it must be clearly visible without having to scroll down. In fact, including it more than once will help you get more clicks. Make it stand out by using a vibrant color that contrasts with the background design, and use short, persuasive words such as “Try for free”, “Learn more”, “Sign up”, or “Get started”.