Updates — 25 Jan 2021
KPI Automation: Key to Successful Partner Program
Before launching an advertising campaign, the advertiser and agency need to build an effective partnership strategy. The essential element of a successful strategy is to determine and measure the right metrics and KPI’s, followed by an equally important process of campaign- and channel-oriented optimization. That is to say, the traffic sources that do not align with the specified KPI’s must be identified and subsequently blocked.
This time-consuming process requires automation, as the number and variety of traffic sources are continually growing, which makes manual data processing impossible. Until now, Affise has already provided two automation instruments to optimize customer acquisition: CR Automation and Click Automation. Today we are pleased to present our third tool – KPI automation – based on the event conversion rate.
As is well known, companies are keen to have long-lasting relationships with their clients making every effort to maintain and improve customer satisfaction. In the meantime, acquiring new ones is essential too. Is there a way to find a balance between these two and distribute resources, ensuring maximum return on investment? We have an answer.
KPI automation will allow you to focus on the audience that is most interested in the advertised product. Set the desirable action-to-action rate, and Affise will do the rest.
2. Change log tab contains a list of all changes applied by users.
3. Block log tab provides details on partner/traffic source block and conversion status change.
We recommend using all three automation tools mentioned above to understand the strengths and weaknesses, assess profitability and optimize every stage in the marketing funnel. Contact your Customer Success manager to access KPI Automation and further information.
Updates — 27 Apr 2021
Affise releases server parallel tracking
Almost three years passed since Google announced their solution of parallel tracking. The “blink of an eye” time reduction has
Updates — 19 Apr 2021
How to Build Marketing Strategy with Promo Codes in 2021
Perhaps, we don’t need to mention numerous studies which indicate coupons as one of the main factors that influence customers’