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Updates — 08 May 2023
An overview of Affise's advanced events report
The world of iGaming has seen tremendous growth and development in recent years. As the industry continues to expand and evolve, there is an increasing demand for a partnership tracking platform with reliable and accurate statistics to measure iGaming affiliate network KPIs accurately.
Constantly, affiliate network managers need to monitor an extensive list of metrics closely. NGR, GGR, registrations, and deposits are just a few. In addition, the rise of mobile as well as concerns about user privacy, are opening up new opportunities and challenges for the iGaming sector.
For those that want to make the best of this market and beyond, Affise is introducing the Advanced Events report, a tool that allows you to see all your events data in one place. This partnership tool helps to improve your overall business performance and marketing campaign ROI. Learn in this article a step-by-step on how to use the new Advanced Events report to take your iGaming tracking analytics to a new level.
Advanced events report is a feature available on Affise Performance that can track various iGaming metrics, including player activity, game performance, and revenue figures. It made it possible to custom columns by clicking the “Add Column” button and using an easy interface to calculate metrics such as registrations, FTDs, and conversion rates from registrations to deposits.
Furthermore, the Advanced Events report offers various other features that make it an ideal place for tracking your players’ activity. You can break down data by day, month, or week and by offer, affiliate, or advertiser to display key performance indicators at a glance. It is also possible to filter statistics by the advertiser, offer, or affiliate to obtain more granular data.
You can select metrics for each event’s amount, revenue, payout, and earnings. Additionally, you can do this for each status of the conversion. For example, you can display revenue by “First Time Deposit (FTD)” or the column with the number of approved registrations
The Advanced Events report is not limited to the iGaming industry only. Suppose you are an eCommerce affiliate program manager. In that case, you can build a report to track metrics that are important for your business, such as purchases, refunds, the conversion rate from clicks to purchases, or ratio between purchases and refunds, as we are shown below.
Another use case for the Advanced Events report would be creating a report for an advertising agency working with mobile apps. This report shows the number of installs, conversion rates from clicks to installs, and conversion rates from installs to registrations or level completions.
Overall, the Advanced Events report is a powerful and flexible tool that can be customized to meet the needs of any affiliate network manager.
By leveraging its customizable columns and intuitive interface, users can easily track and analyze a wide range of event statistics, giving them the insights they need to succeed in the fast-paced and competitive partnership marketing world.
Affise’s Advanced Events report is a tool for affiliate network managers in the iGaming, eCommerce, and mobile advertising industries that want to explore the best revenue opportunities. With the ability to track various metrics and customize columns, users can gain valuable insights into their users’ activity and improve their overall business performance.
With its user-friendly interface and powerful features, the Advanced Events report is essential for any Affiliate Network Manager looking to stay ahead in the fast-paced and competitive partnership marketing world.
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