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News — 09 Feb 2024
on the Cookie- pocalypse
The world of digital advertising is undergoing a major transformation as Google, one of the biggest players in the industry, has announced plans to phase out third-party cookies from its Chrome browser. This change has sent shockwaves through the advertising ecosystem, forcing businesses to rethink their strategies for targeting and tracking users online. In response to this challenge, Affise, a leading performance marketing platform, has stepped up to provide innovative solutions for advertisers and marketers.
Third-party cookies have long been a staple in the world of digital advertising. They allow advertisers to track user behavior across different websites and serve personalized ads based on this data. However, concerns about privacy and data protection have led to increased scrutiny, and tech giants like Google have decided to phase out support for these cookies.
This poses a significant challenge for advertisers who rely on third-party cookies for tracking, targeting, and measurement. Without a viable alternative, businesses could see a decline in the effectiveness of their advertising campaigns and struggle to reach their desired audiences.
The impending demise of third-party cookies presents a formidable challenge for the digital advertising industry.
Affise’s proactive approach to this challenge demonstrates its commitment to helping customers adapt and thrive in this new landscape.
News — 22 Sep 2023
New Safari is removing the tracking parameters? How it will affect Affise Customers.
In a significant move towards bolstering user privacy and security, Apple has announced the release of a new version of
News — 20 Jul 2023
Meta Charts a Path to Challenge App Store Hegemony in the EU Leveraging Regulatory Changes
Meta, the tech behemoth, is gearing up for an intriguing pilot program that could mark the onset of its rivalry