It’s essential to offer your affiliates clear and qualitative marketing collateral.
When offering marketing collateral, you create a database of content that publishers can use for ad campaigns, such as samples of ad banners, articles, promotional emails, etc. Make it clear which tone and usage of the logo are acceptable.
By doing so, you’re making it easier for them to promote your affiliate product. And what is more important, you ensure that your affiliates will use the most useful promotion materials.
For example, you found out that banner ads with your product outperform text links in conversion rate. Consequently, you mention it in your collateral material to help your affiliates understand what performs better.
Even before applying to an affiliate program, typically, affiliates are looking for collateral or creative materials. They want to see what they will work with. So, it’s crucial to offer them as many useful and incisive data as possible.