Affise users also have the reassurance of an advanced anti-fraud solution that detects fraudulent traffic in real-time and prevents it from reaching the destination website.
To run a successful affiliate marketing program, you need the right software. The best tools can help you manage every aspect of performance marketing, from recruitment to tracking to content creation.
There are a lot of options on the market, so make sure you carry out thorough research before making your choice. Essential features include analytics, automation, and the ability to expand and maintain valuable partnerships, plus integrations with the other apps and systems you’re using.
If you choose the right software for your needs, you’ll soon see the benefits in productivity, customer engagement, revenue, and ROI.
What is affiliate marketing?
Affiliate marketing is a form of marketing in which an individual or company (the affiliate) is engaged to promote products and services to consumers on behalf of a business or brand. The affiliates share these products via websites, blogs, and social media. When a consumer buys a product via this shared content, the affiliate receives a commission or a portion of the revenue.
Popularized by Amazon, this model is also known as partner marketing, associate marketing, and revenue-sharing. It shouldn’t be confused with referral programs, which typically depend on word-of-mouth referrals from happy customers rather than paid brand advocates.
Affiliate marketing helps the brand reach new customers without the need to be actively involved in marketing. It’s cost-effective and low risk because the commission is only payable in the event of a conversion.
As well as increased traffic and revenue, the brand gets free exposure and targeted clicks, leading to customer loyalty and retention. With a network of affiliates, you can reach customers on their preferred channel, such as vlogs, podcasts, or mobile apps.
It’s also beneficial to the affiliates, as they earn a passive income just by promoting other people’s products on their existing blog, email list, or social media accounts. The most common affiliate commission structures are cost per acquisition, cost per lead, cost per sale, and cost per click.
Most affiliate programs are free to join and don’t need a ton of experience, so it’s relatively easy for beginners to get started. A top affiliate could potentially earn up to $3,000 per day from promoting high-value products.
Blogs are one of the most popular ways for affiliates to market products. The blogger writes reviews and promotes the brand to send traffic to the vendor’s site. Influencer marketing drives significant traffic, so it’s worth partnering with well-known figures who can point their vast number of followers in your direction.
Email lists are another effective form of affiliate marketing, where the affiliate sends an email newsletter containing hyperlinks to certain products. This may be sent to a specific customer base using segmentation or smart targeting.
Some affiliates create large media websites with a focus on building a huge audience, while others set up paid search-focused microsites, which are advertised within a partner site or on the sponsored listings of a search engine. These provide content targeting to a specific audience to boost conversion rates.
What is the best affiliate marketing software to use?
This depends on how you want to set up and manage your affiliate marketing program. As we mentioned, there’s plenty of software to choose from—and what’s best for one company’s program isn’t necessarily best for another’s.
However, all things considered, we reckon your number one choice should be Affise. That’s because it has everything you need to create and run a successful affiliate network. For starters, the Affise Reach feature puts you in touch with hundreds of potential partners and helps you build lasting relationships.
It also gives you in-depth analytics and business intel, integrating data from multiple sources into a single view for ease of access and speedy decision-making. You’ll find it a breeze to measure marketing performance, make predictions, and spot areas for improvement.
Affise’s tracking software (including client-to-server, sever-to-server, clickless and cookieless tracking) helps you attribute affiliate sales to the right people and channels, while auto-invoices, multi-currency support, and flexible payouts take the hassle out of managing your finances.
You’ll also see a productivity boost as Affise centralizes and automates your workflows, eliminating the need for multiple platforms and programs. Plus, there are seamless integrations with popular tools and platforms including Shopify and a feature-rich API for custom development.
Built-in AI-driven features include deeplinks, traffic back, and cross-postback URLs. You can redirect users to a particular piece of content on a website or specific content inside a mobile app, and apply advanced targeting settings to match products with the ideal users.
It’s super-easy to migrate to Affise from an in-house system with the help of its dedicated onboarding and customer support team. Security protocols include click-level fraud prevention thanks to Affise’s partnership with 24metrics, the people behind Fraudshield’s industry-leading fraud-detection algorithms. You can download a free e-book with all the details.
What are the benefits of using affiliate marketing software?
Using affiliate marketing software reduces much of the time and effort involved in running a performance marketing program. Automated features help you improve efficiency and accuracy, while real-time analytics let you evaluate campaigns, predict future results, and make faster decisions.
Software solutions such as Affise also make it easier to find the right partners and keep track of performance, offers, and payments. You can also use smart tools to find and engage the perfect audience for your products and services, thus increasing brand awareness.
Basically, the right tools will help you tune up your marketing campaigns to grow your business, connect with customers, and boost your revenue.