It’s impossible but notice annoyingly big website captions saying something like “We use cookies to make your experience better. Click for more information”. If you dare to click “more information”, a sheet describing some terms and conditions is opened to you. Immediately getting bored, you just click “No, thanks” and continue checking the stuff you’ve surfed the site for.
Although users mostly do not care about the essence of cookies, these data pieces are rather important in user’s identification. For instance, they help recognize the user if he searched for a desirable page and accidentally closed it. Then not to make the user log in again, the text files saved in the user’s browser will inform the website, and the wanted page is immediately opened for him.
The user’s identification is not of a spy-movie kind. Cookies help suggest users products they’re interested in, making the internet experience easier and more comfortable. That is the reason marketers are so interested in them. In this article, we’ll find out about the solution Affise created to preserve both users’ and marketers’ interests.