Step 4. Encourage your partners to talk about the company
Encouraging your partners to talk about your brand is excellent for increasing your brand awareness and attracting new partners. A perfect way to do this is through an effective communication plan.
As communication is an essential part of partner engagement, the process of monitoring your partners’ progress includes finding ways to encourage them further to promote your products or services. To do this is crucial to plan an ongoing conversation.
There are many reasons to start a conversation with your partners, for instance, offering a way to help, informing, making a suggestion, or even praising them for an excellent job. Thinking about constant contact to promote engagement and get close to your partners demonstrates that you are interested in helping them achieve their goals, which usually leads to better results.
Many business owners refrain from doing this because they think it takes too much time, and if this is your case, an excellent way to improve engagement and communication is to make a video call or go live.
Consider organizing webinars, monthly or quarterly, to answer the most common questions from your partners. To do this easily, find a platform that best suits you, and there are many of them, such as YouTube, Instagram, or Zoom. These events can be an opportunity to foster the relationship between your partners and your brand.