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Tips & Guides — 11 Apr 2022
7 tips to find the best partners
The best partners are those who have a genuine interest in promoting your offerings. In most cases, they have a set of outreach strategies and a defined audience that is also interesting to your brand and has a high potential to become future customers. But the big question many companies are asking is: where do I find the right partners?
At first glance, we can assume they are everywhere online, and, nowadays, we can say that influencers are most sought after by brands. In a survey from Hubspot, influencer marketing was pointed by marketers as the most popular and effective trend with the biggest ROI. However, if they are in many places online, does that mean it’s easy to find them? Not quite.
Finding the perfect match requires specific knowledge of the market and the company’s goals. You need to know which one is the best fit for your brand and how they can create connections that are beneficial for long-term business growth.
Undoubtedly, a brand wants to work with a partner who effectively and strategically promotes the brand’s services and, from there, builds a mutually beneficial relationship. So it’s not just about finding partners but finding the best ones that bring actual results. If that’s what you are looking for, read on to learn our tips.
Image source: Research and Markets
Brands that have a presence on various social networks are much more likely to show up in their target audience’s search queries, which is amplified when they work with influencers. Additionally, influencers can provide more accurate results based on demographic and audience data collected from the networking platforms where they are most prevalent.
Another point is to analyze the influencer’s message and image, the nature of their audience, and how they can add real value to your brand. Remember that it’s not just about the numbers, in this case, influencers with the most followers are not always the ones that convert the most. It requires a deeper analysis and research about the people who engage with that influencer.
Undoubtedly, your customers have great potential to promote your brand. So, have you ever thought that you could turn your best customers into potential partners? This way, you can increase your brand awareness and reach out to other potential partners.
Your customers already know your products, know your strengths, promote your brand, and attract new partners. In addition, they are part of your target audience, which makes it easier to insert your brand in the right niche and attract new partners.
Image source: Freepik
Encouraging your partners to talk about your brand is excellent for increasing your brand awareness and attracting new partners. A perfect way to do this is through an effective communication plan.
As communication is an essential part of partner engagement, the process of monitoring your partners’ progress includes finding ways to encourage them further to promote your products or services. To do this is crucial to plan an ongoing conversation.
There are many reasons to start a conversation with your partners, for instance, offering a way to help, informing, making a suggestion, or even praising them for an excellent job. Thinking about constant contact to promote engagement and get close to your partners demonstrates that you are interested in helping them achieve their goals, which usually leads to better results.
Many business owners refrain from doing this because they think it takes too much time, and if this is your case, an excellent way to improve engagement and communication is to make a video call or go live.
Consider organizing webinars, monthly or quarterly, to answer the most common questions from your partners. To do this easily, find a platform that best suits you, and there are many of them, such as YouTube, Instagram, or Zoom. These events can be an opportunity to foster the relationship between your partners and your brand.
Image source: Freepik
While incentive and motivation systems work very well to bring engagement to your program, keep in mind that it goes beyond when discussing strategic brand partnering. It’s not just about setting up a bonus system to motivate your partners to drive more results, but it’s about strategically determining the value both parties receive from this cooperation.
Fraud is one of the problems that can hinder the success of your partner program, besides causing financial loss. Moreover, fraud doesn’t allow you to see the actual results and understand a partner’s reach during a campaign. As an effect, fraud also causes other partners to lose trust in your brand.
So how can you protect your brand? First of all, it’s important to know your partners’ behavior patterns and watch out for suspicious actions or unusual behavior in partner leads. Here are some of the signs that can help you spot fraud:
With a good fraud-prevention solution, you can identify and not only eliminate these problems but also ensure that good partners keep coming back and staying to promote your offers.
Image source: Freepik
More and more companies understand the value of working with partners, especially influencers. The segment is expected to witness the fastest growth over the next few years. Brands also observed the challenges, especially when discussing how best to find partners and create lasting partnerships.
Affise’s systems already help many businesses to take the next step and manage their partner marketing program. Now, our Reach platform is ready to tackle today’s needs and deliver the results that businesses have waited so long for. Aimed at recruiting influencers and expanding new brand partnerships efficiently, Reach was built to help brands and agencies manage a brand’s partner program effectively. Here are the opportunities that Reach can provide:
Thus, the platform will help agencies, business owners, and marketers who need to find partners globally and plan their campaigns in minutes, using a friendly interface without struggling.
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