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Marketing Tools — 20 Mar 2019

  • Blog
  • Marketing Tools
  • Affise Integrates with Fraud Defense by InMobi to Strengthen Ad Fraud Protection

Affise Integrates with Fraud Defense by InMobi to Strengthen Ad Fraud Protection

Ad fraud is on the rise nowadays, promising to result in $19 billion loss over 2018. Despite the evolving preventing measures and initiatives, the fraud stays a major issue and becomes more sophisticated each year. Thus, it is important for Affise to provide you with protective tools that are ready to face new challenges. We are glad to announce our integration with InMobi Fraud Defense, the Industry leading Prevention Framework.

Why Fraud Defense?

InMobi Fraud Defense is a fraud prevention framework, which detection technology is aimed at helping to reduce waste of ad spends, thus, delivering better ROI. The basis of the platform is a three-step protection model, including detection with threshold-based techniques, prevention with deep learning algorithms, and operations that use human intelligence to weed out fraud completely.

Machine Lear