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Events — 27 Sep 2022

Word of Mouth: A Marketing Strategy That Really Works

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Word of Mouth: A Marketing Strategy That Really Works

Word of mouth (WOM) marketing is one of the oldest and most effective forms of marketing. And it’s easy to see why — it’s free, it has the potential to go viral, and best of all, it works! People are more likely to trust the recommendation of a friend or family member than they are a stranger. A word of mouth strategy is a great way to get your brand, service, or product in front of potential customers.

Of course, you can’t just sit back and wait for word of mouth to happen — you need to give people something to talk about. Excellent customer service, unique products, and attention-grabbing marketing can all help to encourage WOM marketing.

So don’t underestimate the power of this age-old marketing tool — it could be just what you need to take your business to the next level! In this article, we will discuss several strategies to help your customers make purchasing decisions with word of mouth.

Promote User-Generated Content

User-generated content (UGC) is a great way to get people talking about your brand. It’s any kind of content — from blog posts and reviews to photos and videos — that is created by your customers or fans rather than by you or your company. UGC is a powerful marketing tool because it’s credible. It comes from people using your product or service instead of the promotional content you or your employees create.

And it’s cost-effective — you don’t have to spend money to create it. Just encourage your customers and fans to share their photos, testimonial videos, and thoughts about your brand. You can do this through social media, on your website, or even in-store. Build UGC into your viral marketing campaigns to help connect with your audience and build brand awareness on a large scale.

types of ugc
Source (mobileappdaily.com)

Not only does UGC amplify free publicity for your business, but it also shows potential customers that real people are using and enjoying your products. This kind of social proof encourages people to take the plunge themselves.

Ask your customers to leave a product review on your website or social media or post a photo of themselves using it. This can show up on search engines and helps potential customers get buying advice from genuine customers.

It is a well-known fact that when consumers are looking for a product or service, they are likely to search for the best provider based on the experiences of others. For example, if you were looking for affordable moving options ahead of relocating, you’d type that as a search query into Google and review the experiences and ratings of others before selecting a company. 

Or, if you were looking for a dedicated mobile app development team, you would directly browse platforms where you would have a clear idea of the company’s skills, testimonials from previous clients, and the competencies needed. 

Incentivize Social Media Interactions

There are plenty of ways to encourage word-of-mouth marketing, and one of the most effective is to offer incentives for social media interactions. This could be anything from providing a discount to customers who share your post on Facebook to giving away a prize for the best photo taken with your product.

These incentives will encourage new and existing customers to spread the word about your business through online reviews and social media. You get organic word of mouth as people give you free social media promotions.

Here are some incentive ideas for you to consider:

  • Offer a discount to customers who share your content on their social media channels
  • Give away a gift card for the best photo taken with your product
  • Provide a coupon code to customers who write a positive review of your business on Yelp or Google
  • Ask your customers on one platform to follow you on another social media channel in exchange for a promo code
  • Run giveaways on social media like Facebook or LinkedIn, with the prize being a free product or service
  • Give a freebie to customers who refer a friend to your business’s social media pages
  • Use a hashtag for a contest and pick a winner for the best entry

There’s no denying that people love free stuff. That’s why companies often use freebies as a strategy for product-led content marketing and increasing brand awareness. 80% of marketers believe that hosting social media contests has a positive return on investment.

social media contest
Source (peertopeermarketing.co)

And if you can get people talking about your brand on social media, you’re a winner. Not only will this help increase brand awareness, but it will also lead to more sales and customers in the long run.

Of course, giving away free stuff isn’t always easy. You need to ensure that what you’re offering is valuable and worth people’s time. But if you can find the right balance, you’ll see more happy customers signing up in no time.

Start an Affiliate Marketing/Referral Program

An excellent way to boost your word-of-mouth marketing is by starting an affiliate or referral program. With these programs, people earn a commission for every new customer they bring in; this incentivizes them to become brand ambassadors. So if you have a loyal customer base, this could be a great way to encourage them to spread the word about your business.

For example, HelloRache could give a commission or a discount on the bill of an existing client who brings in a new client for the virtual assistant services it provides, such as virtual scribe. That way, HelloRache gains new customers and referrers an extra discount/revenue.

Plus, it’s a great way to attract new customers, as they’ll be more likely to try out your products or services if they know they’ll get something extra out of them. This will help you attract new customers and create a sense of loyalty among your existing customer base. And that’s just good business sense.

affiliate marketing
Source (financesonline.com)

Referral marketing can be a great way to increase word of mouth marketing and sales. And there are a few different ways that you can set them up. You can either have a central affiliate manager responsible for recruiting and managing affiliates, or you can set up an automated system where people can sign up and start promoting your product or service immediately.

Both approaches have pros and cons, so it’s worth researching to see what would work best for your business. But once you’ve got it up and running, you should see more people promoting your product or service to their audience. The very best affiliate marketers can have a significant boost on your conversion rate.

Join Hands with Popular Influencers

Teaming up with popular influencers is smart if you’re looking for a surefire way to get people talking about your brand. This could mean partnering with a well-known blogger in your industry, sponsoring a major event, or aligning your brand with a celebrity spokesperson. Doing this will help you reach a wider audience, and it will also give you instant credibility.

Plus, if you team up with a respected and well-liked influencer, their endorsement can do wonders for your brand image. Sometimes, signing them on as a brand ambassador may even make more sense. Influencers have a lot of sway with their fans and followers, so partnering with them can help you reach a whole new audience. And, of course, the more people talking about your brand, the better!

By aligning yourself with influencers, you’ll be able to tap into their large and engaged audiences, which will do wonders for your brand awareness. And if you can create genuinely share-worthy content, you could see your word of mouth marketing efforts go through the roof.

Influencer marketing is a fast-growing industry. 61% of consumers believe in the products recommended by the influencers they follow. If an influencer tells their audience to try out your product, you can be sure there’s a good chance many of them will take the advice.

influencers recommendation
Source (shopify.com)

Create an Unforgettable Personal Experience

If your customers are happy with their experience, they are more likely to tell their friends and family about you. And there’s no better way to create brand loyalty than by providing a unique and memorable customer experience.

Whether it’s something they can’t find anywhere else or just executed flawlessly, if you can make sure that your customers have a great experience, they’re much more likely to talk about you to their friends and family. One great experience can lead to more sales if the experience is something the customer simply must tell someone about.

After all, if someone you know and trust tells you about a great product or service, you’re much more likely to check it out than if you saw an ad for it. That’s why many businesses focus on creating an unforgettable personal experience for their customers. If you can make sure that your customers have a great time, they’re much more likely to tell their friends and family about you.

And that’s what word of mouth advertising is all about — creating such a great experience that people can’t help but tell others about it. This may be through talking with friends about new products or leaving a customer review online.

Automate Your Word of Mouth Process

To maximize your word of mouth marketing campaigns, you need to start automating your process. Use automation tools to set up systems and protocols that will make it easy for customers to talk about your brand.

You could use social listening software to find out when people are talking about you online. You could also set up Google Alerts to get a notification whenever someone mentions your brand. This way, you can thank them for their kind words.

Setting up auto-replies for customers who leave positive reviews is a great way to show your appreciation for their support. A simple “thank you” goes a long way in making your customers feel valued and can also help encourage them to leave more reviews in the future.

In addition, auto-replies can help build goodwill with potential customers who may see the reviews while considering doing business with you. By showing that you take the time to respond to your reviews, potential customers will know that you are committed to providing excellent customer service. Try including social sharing buttons to boost engagement.

average click through rate
Source (superoffice.com)

You could also create an email campaign that helps customers spread the word about your brand. Include social sharing buttons in your email so that it’s easy for customers to share your message with their friends and followers.

Establishing a well-strategized email campaign will make it easy for customers to engage with your brand. Try including a unique discount code they can share with friends and colleagues. 

Also, you can use email finder platforms to find the best contact information for future leads to get the best outcomes, saving you and your team time and effort.

Make Every Customer Interaction Shareable

Going the extra mile for your customers is always a good idea, but it’s especially important if you’re hoping to encourage word-of-mouth marketing. After all, if your customers have a positive experience, they’re much more likely to tell their friends about it. And these days it is quite easy to do so due to how accessible social media platforms are for the general public.

That’s why it’s essential to make sure that every customer interaction is shareable. In other words, go above and beyond to ensure each interaction is positive and memorable. By doing so, you’ll make your customers happy and increase the chances that they’ll spread the word about your business through blog reviews, Instagram posts and stories, or tweets. 

If you can make customer interactions worth sharing, you’ll find that customers are more likely to talk about you on social media. This will lead to more sales and customers in the long run. But be warned, if your service fails to meet customer expectations, you’ll likely find your business being talked about for the wrong reasons.

Conclusion

A word of mouth marketing strategy is still one of the most effective marketing strategies out there — and it’s completely free! Word of mouth has taken on a new form in today’s digital age. Social media plays a significant role in spreading the word about brands and businesses, especially ecommerce stores.

But despite the rise of digital marketing, word of mouth is still one of the best ways to reach your target audience. So if you want to give your business a boost, start thinking about how you can encourage people to talk about your brand.

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Vikas Kalwani

Written by

Vikas Kalwani is a product-led growth marketer and B2B Marketing Specialist skilled in SEO, Content Marketing, and Social Media Marketing. He manages partnerships at uSERP and is a mentor at 500 Global and Techstars.

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