4. Reach the audience before your competitors
Your target market may be dominated by global players, but spreading your voice in some alternative channels may greatly help with brand equity-building efforts.
Don’t be afraid of influencer marketing opportunities, and always seek ways to stay a few steps ahead of competitors. New platforms and affiliate formats always mean new audiences. Filter them, test out whether you want to engage more with them, and work hard, so that your brand becomes a household name.
5. Consult your ad exchange platform
Find a dedicated support team that will help you optimize, control, and set up campaigns. There are many options, but we recommend partnering up with ad exchange platforms that offer the most comprehensive onboarding, account management, and compliance support. This way marketers can better control their metrics, use precise tools, and get advice and a second opinion. Providing detailed feedback will help every advertiser with future optimization and testing as well.
6. Trust automated solutions
Affiliate marketers’ and advertisers’ jobs became much easier when automated solutions became an option. Setting up rule-based optimization could save a lot of stress, as it allows you to sit back and watch what happens. Well, this is a big hyperbole, but automated solutions take a big weight off every advertiser’s shoulders as they minimize the risk of serious damage happening to a campaign.
It works based on a really simple sequence of cause and effect. The system analyzes metrics, and if it detects a requirement that was manually set up by the campaign manager, it automatically ignites a reaction. This protects your brand’s budget and will allow you to excel by automatically raising the bids for example.
The same goes for every other automated option out there. With these, your campaigns are more immune to fraud, and as a campaign owner, you can better and more efficiently control performance with in-depth data analysis and bulk actions.
7. Avoid shady solutions and stay compliant
It is possible to build brand awareness based on controversy, of course. But it never proves to be a safe solution – rather a temporary one.
Always make sure that the affiliate advertising provided to any publisher is in line with the guidelines and policies of your partners. Breaching these will always be unwelcome, and you can expect various consequences. Among these are bans, account suspensions, chargebacks, or losing access to the feeds entirely.
Different ad formats and different publishers have different expectations. For that reason, we encourage all affiliates to stay vigilant and up-to-date with policies. You should strictly cooperate with the ad exchange platform’s compliance team at all times. This way an additional filter is being installed, so that campaigns are more secure and brand-safe.
This kind of approach should also open the gates to more effective advertising tools, and highly purchase-oriented audiences.
8. Clean your backlinks
To be perceived by Google as a quality page, you need to make sure your website is as clean in terms of SEO as humanly possible. Some unwanted backlinks may appear and lower the organic performance of the website. These could include adult website traffic, gambling, or low-ranked domains.
A good practice is to control backlinks that appear without your control. With SEO tools like ahrefs, one can extract exact link placements and access data about their quality. Then, after analysis, it’s of course possible to remove unwanted links without any harm and to boost website organic performance.
9. Optimize traffic
Finding the best sources for your marketing campaigns will bring optimal results to any marketing strategy. Cutting down underperforming or unsafe audiences will help you work on the brand image and attract new customers, potentially boosting your revenue.
Bot traffic or even wrongly-targeted audiences will never benefit your brand safety. Exposing yourself to inflated statistics without real chances of conversions (or at least with these drastically lowered) will never positively affect brand value. It also makes marketing budgets burn out fast and without any measurable success.
For this reason, all affiliates who run ads are advised to control all metrics in their campaigns to make sure that no disruptions occur. To be effective, you’ll need to learn how to make sure your campaign is protected from fraud.
10. Learn trends and good advertising practices
Make sure to be right where your customers want you to be. As the trends and reports suggest, marketers should be putting an even increased emphasis on social media presence. If you decide to go against the current, you might get into a place with no audiences, so keep your eyes open for novelties and new opportunities but make sure they are relevant to your target audience.
Trends should be approached with some caution, you don’t want to invest all your advertising budget on something that lasts for a short time. But, they might also become a source of great inspiration. Do your research and see what people expect, and what their needs are. Look for trends that align with your brand identity and can help you engage with your audience.
11. Do not forget privacy
Increasingly more people are becoming concerned about what happens with data collected online. Thus, maintaining the highest level of privacy protection should be a priority. Modern users appreciate companies that operate cookieless and without third-party user data violation. It’s a route that every brand and affiliate marketer should follow to win the audience’s trust.
Finding safe advertising formats will not only allow you to position yourself as user-oriented but will also put you on the path to the most up-to-date business operating.