If you’re stuck on how to start or grow your small business, getting your branding and brand identity right is key. For many small brands and startup businesses – especially those that want to stay small – the definition of growth, impact, and success will depend on what their goals are.
From focusing on direct consumer strategies to reach their target market and potential customers to trying out interactive marketing, the successful brand examples we’ve highlighted in this article have all pushed their boundaries and come up with the goods – most while remaining independent, keeping it small, staying true to their ethos, and focusing on brand consistency.
Why small business branding matters?
If you’re a small business, brand building should be a key focus of your brand marketing strategy. Having a strong brand among your target audience can help you save money and time in the long run, meaning you can invest in the things that matter. Savvy small business owners know that by developing a brand voice, building a brand identity, choosing a memorable company name, and focusing on the right marketing activities, whether that’s social media marketing, partnerships or SEO, they can ensure they’re brand is more recognizable.
How do I brand myself as a small business?
If you’re looking for brand building ideas, start with what your business already has: your brand story, visual identity, offering, and point of difference. Then, look at the best brands working in the same or similar space, with similar company values, or with a similar product from a different angle. Whether you’re new on the scene or looking to rebrand your business, analyzing what other brands are doing is one of the best ways to better your own brand guidelines.
You should also look at your target market, and develop an understanding of what they look for in a strong brand. This can influence everything from the language you use in your tagline, to your graphic design, fonts, and style guide. Finally, once you’ve developed your brand strategy, either in-house or with a branding agency, it’s time to apply it across touchpoints from your website design, homepage, and other ecommerce channels, to your packaging and business card.
10 best brands with a killer brand strategy
The brands we’ll look at all have one thing in common: they have a clear aim and they’re sure of exactly where they sit in the market and what that means for their brand strategy. From the brand logo to the brand message, taking some of your branding tips from what they’ve got right is a good place to start. Without further ado, here are 10 small businesses making a big impact.
1. Minor Figures