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Could Influencers Help You Boost Your Affiliate Marketing Business?

Tips & Guides — 14 Nov 2019


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Could Influencers Help You Boost Your Affiliate Marketing Business?

You’ve decided that you’re tired of the nine-to-five grind and you want to start your own business. You are not alone. In fact, in 2017, there were 582 million entrepreneurs worldwide. Clearly the entrepreneurial lifestyle is one people aim for.

And one route to take on the entrepreneurial journey, is affiliate marketing.

You might not earn as much as you would by selling your own product, but by working in affiliate marketing, you also won’t have the headache of production, and inventory. On the downside, however, it is an extremely popular business model. How do you compete with the other millions of affiliates out there?

We’ve got an idea.

What about using influencer marketing? In 2018, companies who enlisted influencers saw a return of up to 520% on their investment.

There’s no question that choosing the right influencer marketing campaign could be just the ticket you need to get your new business off the ground. But how do you choose the right influencer? How do you make this type of marketing work for you?

Brand Awareness

Since you won’t be selling your own products, you will want to build a brand awareness campaign more than anything else. After all, the influencer is not likely going to want to promote an affiliate product if they’re not getting a cut of the action. Let them help you build your brand instead, and you both win.

This all starts with finding the right influencer or influencers.

Finding the Right Influencer

Although it might seem simple, the truth is finding the right influencer can be a little complicated.

You should find the influencer with the most clout operating in your industry. So, all you need to do is look for the one with the most followers, right? Wrong.

An influencer typically charges a rate per thousand followers. Someone with 1 million followers, therefore, will charge more than someone with 10,000 followers. While you’re paying less in the lower end, you very might well be getting more value for your money.

Here’s the issue. How much does the influencer with 1