The success of your affiliate network depends on the technical part not less than on attracting affiliates and advertisers. Even if you work with only one publisher and one advertiser, you still have to track the traffic flow, conversions, and make payouts. But what if there are dozens, hundreds, thousands of partners? It becomes much harder for you to manage all the offers, creatives and publishers in the most efficient way. Thus, it’s necessary to have a reliable tool such as affiliate software solution for that.
The platform of your choice must focus on performance & finance management, automation, and do much more than just a click tracking. There are numerous requirements to consider when choosing an affiliate marketing software solution. The platform should be convenient both for a brand and for affiliates and have space for customization.
Still, one crucial question remains. How much does it cost? Answer to this will fall into two main categories: SaaS platform or an in-house solution. The first option, SaaS platform, is faster and cheaper. Advantages of the in-house platform in transparency and security.
We must say that the second option’s arguments are no longer relevant due to the modern days’ security and privacy regulations. There is no way that tech providers will exist unless they perfectly fall under data security and privacy requirements. So, we recommend thinking about the SaaS platform for building an affiliate network from scratch.