Don’t oversell the products and brands you represent. As an ambassador, consider that you are selling two products. The first product is yourself and the second or your partner brands.
When a follower hits that signup or subscribe button, that is them signifying their interest in you. That means you need to maintain that interest – if you only focus on product photos, you’ll likely lose them.
Don’t throw away the well-earned trust of your followers by bombarding them like a salesperson. Instead of only talking, make sure you are doing. Sell the brands you love by sincerely depicting your real-world and everyday use of their products alongside other content. Don’t force things like affiliate links, promo codes, or pricing plans down the throats of your audience.
When it comes to transactional calls to action, low pressure calls like “if you like this, you can buy it here.” For your own brand, it’s “please like, comment, and subscribe.” For your partners, it’s about showing your audience what the products and services can do for them. Tell them “check this out” or “click this link to find out more.”
Offer things like live Q&As and tutorials to engage with your audience. These types of events will let personality and knowledge shine through. And they will also relate your genuine belief in your partner brands to your followers.
Takeaways
Almost anyone can become a brand ambassador if they really want to. The potential benefits make becoming a brand ambassador a no-brainer. The question is whether or not you are willing to put in the necessary work. It starts with doing your research and following well-established best practices.
But you can streamline the process by using the power of a platform like Affise with advanced marketing features. Affise can facilitate strong and highly compatible partnerships that will be mutually beneficial to all involved.
Once you start down the ambassador path, it is up to you to continually hone your craft. You must put in constant effort to grow your following, strengthen your relationships, create new content, and sell yourself. If you keep at it, you might even find yourself quitting your day job and becoming a full-time influencer!