Product-focused
Growth marketers are present at each step in the customer lifecycle and form a link between products and users. They’re responsible for finding target audiences and informing customers about product features, changes, updates, and pricing.
They’re well-placed to deliver customer feedback to product development teams and accurately describe features or updates to customers.
So, to be effective, they need a strong knowledge of both the customer base and the product. It involves:
- Understanding product evolution
- Understanding the target audience and product-market fit
- Analyzing customer feedback regularly
- Understanding customer concerns
Have a hacker mentality
Like growth hackers, growth marketers must be technically versatile. Their tasks include creating videos, implementing A/B testing, content marketing, or building an ecommerce store, among others.
It goes beyond simple skills or mindsets. Effective growth hackers will take on multiple roles and responsibilities depending on what they need to achieve.
It can change day to day, so growth marketers and teams must have the mindset to switch between tasks or roles quickly. It’s crucial to implement effective marketing strategies and rapidly scale your business.
Quick to adapt
The business-customer relationship is constantly changing. So are the digital marketing techniques and tools to take advantage of new platforms and customer expectations.
Growth marketers need to keep their fingers firmly on the pulse of new developments and trends in the business, industry, and marketing world while adapting their tools and techniques to take full advantage. For instance, finding and managing partnership marketing opportunities is time-consuming to do manually. But with tools like CPAPI, the burden can be eased.
CPAPI lets you work with thousands of advertisers and different offers. API integration between sources of offers and your system means offers transfer automatically, improving brand awareness, acquisition channels, and forming fast, reliable partnerships.