Customers are the lifeblood of your business, so it’s important to make acquiring new customers a primary goal in your ecommerce marketing strategies. However, it can be challenging to develop methods to engage with and convert customers.
In this guide, we’ll go through what customer acquisition is and the ecommerce acquisition funnel. We’ll also look at the strategies and techniques you can use to attract new customers to your business.
What is Customer Acquisition?
Customer acquisition is the process of getting new customers for your business. It involves any activity that aims to attract new buyers, such as email marketing, redesigning website landing pages, or posting ads on social media.
Acquiring new customers is essential for a business to grow, build customer bases and improve conversion rates.
What is an Ecommerce Acquisition Funnel?
The ecommerce acquisition funnel is the path that takes a person from a stranger to a loyal customer. It encompasses every stage, from the initial awareness through to purchase – and beyond.
There are seven key stages:
1. Awareness
In this stage, customers find out about your brand. While you can highlight some particular products, it’s as important to ensure they’re familiar with your overall business and what you do. This could be through content marketing, social media, or influencers.
Knowing your target audience is critical at this stage. For example, if you’re selling online games, you should be looking at streamers with a strong presence on Twitch or Youtube, who play games similar to those you make. Whereas, if you’re a makeup brand, you might want to focus on Instagram and beauty bloggers.
One way to build these valuable partner relationships is through partnership marketing platforms. Solutions like Affise Reach reliably source influencers and businesses to drive website traffic. With it, you can increase brand awareness, generate leads, and promote your products to new target audiences.
2. Interest
Once customers are aware of you, you need to turn that awareness into interest. It’s time to grab their attention, engage them, and get them to consider making a purchase.
There are many ways to do this, and you can make use of user-generated content for much of it – for example, you could create a social media hashtag and ask existing customers to share it with pictures of your products.
Consider running competitions, holding live stream events, and creating more focused content. While awareness should be about your brand, in this stage, you can start to really highlight your best products.