Guest blogs should include original, relevant content that’s aimed at your target audience. Within your guest blogs there will be links to your website – known as ‘backlinks’, which also help your website’s search engine results page (SERP) ranking – and content within the post that recommends products or services like yours.
To score guest blog posts, look for websites, blogs, and online magazines that cater towards your target audience and get in touch with them. Content marketing agencies can also do this for you, and if you’re lacking in writers, even write the guest posts.
Search engine optimization
Search engine optimization, or SEO, is essential if you want to gain new customers and increase brand awareness. With 68% of online experiences beginning with a search engine, appearing high on SERPs continues to be essential for online businesses as one of the main ways new audiences will find you.
Search engine optimization can be performed on your website in a variety of ways. Creating content and webpages with relevant keywords is the first step, but there’s more to SEO than just keywords.
Ensuring your website has a fast loading speed, is mobile friendly, and is easy to navigate with a tight site architecture will help improve your technical SEO factors. Any piece of content uploaded to your website should be relevant, original, and unique.
Create shareable infographics
Another type of content that is popular in digital marketing campaigns is infographics. Infographics are an exciting and accessible piece of branded content that will interest your target audience and (hopefully) encourage them to share it.
There are plenty of tools and templates online for creating infographics. Make sure your infographic uses your brand’s colors, name, and logo as well as images and information that is easy to read and digest.
Infographics should be made so that they can be shared across different social media platforms. They should contain relevant information to your target audience, clearly showcase your brand, and be worthy of sharing across social networks.
Infographics can work especially well for SaaS brands and other B2B companies. A company offering hosted PBX solutions, for example, could create infographics on business telecommunications that other companies can share on their own social pages, website, and blogs.
Referral programs
Referral marketing is a marketing strategy that allows you to leverage your loyal customers to reach a new audience. A referral program motivates customers to spread the word about your brand – essentially doing marketing on your behalf.