Updates — 01 Sep 2026
New Data Source in Affise BI:
Google Ads
Within the Affise BI project, we keep turning disorganized data into business insights by integrating the most crucial data sources and building actionable reports and dashboards. Following the latest updates of the BI report based on Appsflyer data, we are introducing a new integration with Google Ads, the well-known advertising service, every marketer is familiar with.
This article outlines the main features of the new report based on data from Google Ads, some ad spend statistics and the reason you need to connect your Google ads account to Affise.
“Google Ads is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customise their budgets and targeting, and start or stop their ads at any time.”
From year to year Google maintains a leading position in online advertising. According to Emarketer, in Q2 2021, Google’s revenue rose by 68% for Google search and other ads, to $38.85 billion. Without a doubt, this marketing channel is in demand among businesses of all sizes. In response to this demand, we are providing affiliate marketers with the tools to communicate and manage data across various traffic sources, Google ads among them.
Before you start using a new report, you need to find Google Ads plugin in Affise Marketplace and sign in to your Google Ads Account. In so doing, you give Affise access to your data.
After successful connection setup, Google Ads tab will appear in the Statistics section.
The report includes the following slices:
The Google Ads data affiliate marketers can access in Affise BI encompasses impressions, clicks, interactions, cost, conversions, value, and budget.
Affise BI enables affiliate marketers to collect data from all their marketing tools and see the full picture of marketing performance in one place. At Affise, you don’t miss a thing while making business decisions, as you can analyze, compare and visualize big data sets from numerous sources at ease.
Furthermore, there is another reason for you to start using Google Ads integration. As Google does not allow marketers to use third party links, it becomes challenging to track clicks and conversions from this traffic source. To overcome this challenge, we highly recommend to use Affise BI report and a solution for Parallel tracking.
If you want to learn more about Affise BI or the Affise platform in general, let us learn a bit more about your business and its goals. We will try to assist and find a suitable solution for you.
By connecting your Google Ads account to Affise BI, you can tap into a wealth of vital advertising metrics directly within the platform. The report includes key data points such as impressions, clicks, interactions, conversions, budget, and overall campaign costs. You can also view granular slices of this data, filtering by parameters like campaign, ad type, device, country, and city. This allows marketers to keep all their crucial performance data in a single, manageable view without constantly switching between different dashboards. If you are looking to further consolidate and analyze your marketing efforts across multiple networks, you can explore the Affise Performance platform to streamline your tracking. Ultimately, this level of detailed visibility helps you make quick, data-driven decisions for your overall ad spend.
Affise BI is designed to eliminate data silos by allowing affiliate marketers to view their complete marketing performance across all sources in one centralized hub. Additionally, Google has strict policies that prevent marketers from using third-party tracking links, making it exceptionally challenging to track clicks and conversions accurately. The new Google Ads integration overcomes this tracking barrier by utilizing parallel tracking alongside Affise’s comprehensive reporting tools. By combining this new feature with robust analytics, you can maintain full visibility over your return on investment without risking platform compliance issues. For transferring and aggregating massive real-time data loads efficiently across your entire infrastructure, you might also consider utilizing Affise DataFusion. This connected ecosystem ensures you never miss critical business insights when analyzing large data sets from multiple traffic sources.
Getting started with the new Google Ads report in Affise BI is a straightforward and quick process. First, navigate to the Affise Marketplace and locate the specific Google Ads plugin. From there, you simply need to sign in to your Google Ads account to grant Affise the necessary permissions to securely import your campaign data. Once the connection is successfully established, a new “Google Ads” tab will automatically appear in your Statistics section. Automating these data connections simplifies your workflow significantly, much like how Affise CPAPI allows you to effortlessly pull and synchronize offers from various advertisers. This seamless setup allows you to immediately begin comparing, visualizing, and analyzing your Google Ads metrics alongside your other critical traffic sources.
Written by
Affise Academy
Affise is a partner marketing platform for brands, advertisers and agencies to scale via all possible performance marketing channels. Synergy of technology and our long standing experience lets you expand your partnerships, automate every step of the campaign lifecycle and make data-driven decisions.
See all articles →Stay on top of the competition. Let us keep you updated with news, insights, and more
