Announcing Comparison Report: Improve Your Advertising Strategy at Affise

It goes without saying, that nowadays the promotion of products is becoming more about big-data analysis. It is no longer enough to track impressions, clicks, conversions and keep an eye on CR in case you want to anticipate the behavior of prospective customers and go beyond their expectations. To keep up with the time and industry requirements you need more efficient tools to incorporate into your working processes. That is why, we would like to share an overview on Comparison Report, the newest feature at Affise, that will turn into an indispensable instrument while building your advertising strategy.

Simple and effective control over the data

Applying comparative analysis to the advertising campaigns serves to:

• better understand the ongoing processes;
• promptly change the conditions proceeding from the collected data;
• launch new directions of development without additional resources.

With the Comparison Report predictive analytics has become the present, not the future.

How it works

With a few clicks specify the comparative periods, use the necessary filters and the relevant fields, and get a comprehensive analysis, on the basis of which you can achieve and even exceed performance benchmarks.

Sounds simple, right? So does the usage! In Compare periods area you need to choose upper value and lower value – in order to correlate the performance indicators. Filter by offer, advertiser, affiliate so that you can get the relevant report. The preset option saves time and it will further simplify the procedure. The last but not the least – you can compare all the most important indicators and metrics, such as clicks, conversions, earnings and etc., as well as their possible combinations.

*Note that both periods you compare should contain data and at least one field should be chosen so that a comparison report could be created.

By selecting the short or long periods of time you can observe regularities and manage rates regarding the way forward. Evaluate the results and focus on what really matters.

If you require any further information on the comparison report – feel free to contact [email protected] or ask your account manager.

Frequently Asked Questions

1. What is the Affise Comparison Report and how can it benefit my advertising strategy?

The Comparison Report is an advanced analytics feature at Affise designed to elevate your promotional efforts through big-data analysis. Rather than simply tracking basic metrics like clicks and conversions, this tool allows you to anticipate customer behavior and exceed performance benchmarks. By applying comparative analysis, you can better understand ongoing processes, promptly adapt conditions based on collected data, and launch new initiatives without requiring extra resources. To see the true financial impact of your campaigns alongside these metrics, you can also learn how to report eCommerce ROI effectively using accurate attribution methods. Ultimately, the Comparison Report turns predictive analytics into an actionable, everyday instrument for your business.

2. How do I generate and use a Comparison Report in Affise?

Creating a Comparison Report is a straightforward process that only takes a few clicks within the Affise platform. You begin by specifying the comparative periods by selecting an upper and lower value to correlate your performance indicators. From there, you can apply specific filters for offers, advertisers, or affiliates to ensure the output is highly relevant to your needs. This granular approach to data is just as valuable when you need to build smarter quarterly insights to present to stakeholders. Keep in mind that both time periods must contain data, and you need to select at least one field to successfully generate the report.

3. Which specific metrics can I compare, and what outcomes can I expect?

The Comparison Report allows you to correlate all your most vital performance indicators, including clicks, conversions, overall earnings, and their various combinations. By analyzing short or long periods of time, you can identify hidden regularities and effectively manage rates moving forward. This level of deep data analysis is a core component of successful performance marketing strategies. Evaluating these comparative results helps you focus on the elements that truly matter to your bottom line and overall business growth. If you need any assistance interpreting these metrics, you can easily reach out to the Affise support team or your dedicated account manager for guidance.

Written by

Affise Academy

Affise Academy

Affise is a partner marketing platform for brands, advertisers and agencies to scale via all possible performance marketing channels. Synergy of technology and our long standing experience lets you expand your partnerships, automate every step of the campaign lifecycle and make data-driven decisions.

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