Updates — 01 Sep 2026
Affise BI & AppsFlyer:
Report updates
Not so long ago, we introduced the new integration with AppsFlyer within the project Affise Business Intelligence, whereby we provided our customers with the tool to collect data from various sources and analyze it in one place. Since then, we have transferred a big amount of data from Appsflyer to Affise:
Furthermore, we have talked to our customers, listened to their needs, collected their feedback and finally released the most requested improvements. And we are now thrilled to share them with everyone!
You must give it a go, if you are registered as an agency in AppsFlyer and you are one of those, who want to:
For our customers to carry out in-depth data analysis, we added one more slice ‘Adset’, an intermediate level in hierarchy between Campaign and Ad.
This feature allows our customers to zoom in to more detailed data within one table without leaving the page.
The best example is a case when a user needs to see data on media sources, related campaigns and ad sets. Affise’s drill down feature will show all media sources, campaigns, ad sets and corresponding data, like clicks, impressions, installs, events and many more, on one page.
Add all important KPI’s, such as, CTR, CTI, CVR, etc. and measure the success of your marketing strategy across all applications and mobile advertisers.
It is up to you to decide what data should be shown and in what order. Avoid data overwhelm, focus on what is important now.
Do you need to share data with your partners immediately? Generate a link and send it in a few seconds.
Download aggregated data for internal or external use.
Today, as never before, we have loads of data. Only we, our knowledge, and the tools we use will determine whether we will gain an advantage from this data. It is genuinely beneficial for businesses to base every single solution on the data and not on the gut feeling or overconfidence of one who has been in the industry for quite a while. But despite its power, some data can be hard to analyze, especially if you use several analytics tools, monitor and collate results in several dashboards.
We want you to get the most out of your data. That’s why we keep developing solutions that streamline data analysis processes, minimize extra actions, save the trouble of shifting between several dashboards.
Without any further delay, we suggest you feel your way through the new reports. Go and test everything yourself. We can’t wait to hear your feedback!
If you are new to Affise and have additional questions regarding analytics or the Affise platform in general, let us know a bit about your business and which solutions you are looking for. Whether it is technical or business guidance, we will see how we can help.
The updated Affise BI report is designed primarily for agencies registered in AppsFlyer who need a single, unified dashboard for their applications. It is incredibly beneficial for those wanting to monitor publishers that send traffic directly without relying on third-party tracking links. By gathering data from all your sources in one place, you can stop wasting time constantly switching between different platforms. This level of consolidation allows you to make data-driven decisions faster and more accurately than ever before. If you need to dive deeper into comprehensive tracking and attribution beyond these reports, you can explore the Affise MMP platform to measure your mobile performance.
The latest update introduces several powerful tools to streamline your data analysis, including a new ‘Adset’ slice that sits right between the Campaign and Ad levels. Users can now enjoy drill-down reports to zoom into highly detailed data without ever having to leave the current page. Additionally, you can create custom columns based on your own formulas to track essential KPIs like CTR and CVR. The layout is also completely flexible, letting you prioritize the exact metrics that matter most to your current strategy. For further resources, insights, and educational content on optimizing these reporting features, you should check out the Affise Knowledge Hub to read the latest guides.
Collaboration is much easier now because the update allows you to instantly generate shareable links for your custom reports. This means you can send critical performance data directly to your partners in just a matter of seconds. Furthermore, you have the ability to securely download and export aggregated data for both internal reviews and external presentations. Relying on accurate, easily accessible data rather than gut feelings is essential for maintaining a competitive edge in today’s market. If your business requires real-time data streaming across multiple cloud infrastructures, utilizing Affise DataFusion can perfectly complement these new exporting capabilities.
Written by
Affise Academy
Affise is a partner marketing platform for brands, advertisers and agencies to scale via all possible performance marketing channels. Synergy of technology and our long standing experience lets you expand your partnerships, automate every step of the campaign lifecycle and make data-driven decisions.
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