– Can you give us a glance of the applications you use on your phone?
– There are a bunch of apps that I use for productivity, shopping and games into my daily routine. But I would like to highlight that I constantly look forward to downloading and using new free apps in the IN, SEA and MEA region from time to time. This helps me evaluate the product competition and the virality of the app and we can redirect our sales efforts in getting the marketing budgets for such apps. Among my personal favorites have been Josh, Moj, MX Takatak, Garena Free Fire, Amazon, Flipkart and Myntra. And the new ones which I recently started using are A3: Still Alive, Roof Rails, House Flipper and Teen Patti.
– Can you name a few tools or services that you use to make the life of a mobile marketer easier?
– First and foremost, data plays a key role in deciding the ROI of the campaign. Thus, tracking becomes a key ingredient in making sure the right channels are employed in terms of marketing via different inventories. In terms of data analytics and attribution, Google Analytics, Google Double Click, Tableau, Facebook analytics are vital in order to run and monitor search and social channel campaigns.
In terms of attribution platforms which provide paid and organic insights into the user journey and spends, I suggest to use tools such as Appsflyer, Adjust, Branch, Kochava etc.
-You made an impressive career in mobile advertising, but where do you think you could end up working if not in this industry?
I have a “startuper” mindset, I guess. I just love the vibe of creating something new and innovative, bringing around the people with sparkling eyes and creative vision, and cutting through the rest of the noise in the industry. So, if not in mobile marketing, I think I would still be in the Digital space, maybe in content creation, but in another sphere. Digital marketing excites me most, anyway.