The total number of clicks on affiliate links is one the most popular metrics to track affiliate marketing performance; it is easy to monitor and count. Better yet, total clicks can be quite informative if used properly.
When you measure clicks, take great care of how they correlate with other metrics. Separately from other metrics, clicks mean nothing significant. Meanwhile, high numbers of clicks and a high affiliate-driven income allied to a powerful SaaS SEO strategy – may be a good indicator of possible rapid growth.
You should always ascertain whether the figures are too good to be true. If your report shows a high number of clicks, but there are few sales, it could indicate poor ads, inaccurate tracking, or even affiliate traffic fraud.
For the latter, clicks tracking together with additional features can help you combat ad fraud. For example, by setting minimal time to conversion. Assuming you know that a user needs at least a minute between clicking on an ad and installing an app, you just set up this span and decline all conversions that happen earlier. Further, you can benefit from click-level fraud prevention.