– As expected, most attendees are the local companies or those who have local teams. Foreign giants like Facebook, Google or Snap who usually attend with giant booths weren’t there this time. Many local giants we are used to seeing at CJ didn’t show up either. Moreover, local ad networks like Mobvista didn’t have a booth. I see a few reasons for that. The first one, which looks obvious but might not be that common for the chinese companies, is the care about the employees. Although Shanghai is virus-free, a mass event like this one with attendees from all over China is a huge risk. The second one is the most practical, companies were not sure there would be a conference till the very last moment. With almost no time for preparation, most of them decided not to buy a booth but to assign a couple of employees to walk it through. And the final reason is travel restrictions. It’s banned for foreigners, but even within China, it is still not so easy to travel, so Shanghai and the neighboring provinces were the lucky ones to attend it with almost no struggle.