News — 20 Aug 2026
ShortLinks.
Reasons
to Use for Ad
Campaigns
Companies widely use content marketing, SMM, or email marketing to promote their products across different industries. To track the performance, businesses use UTM parameters — special codes added to links they share across the Internet. The problem is links with UTM codes look something like this:
Imagine sharing such URLs on mobile apps or Twitter — they look gross and irritate users. When links consist of 15 clear characters, a user might even remember and type from memory.
You can quickly transform hard-to-read UTM-links into neat and concise ones with the help of URL shorteners. We at Affise recently released a ShortLink feature that creates shorter aliases for standard Affise tracking URLs to help you out.
You may consider shortening links unnecessary work, but good looks are not the only advantage concise URLs have:
By making URLs shorter, you can effortlessly boost your conversions and brand awareness. To make this task even easier, we’ve released a ShortLink feature — it allows you to generate short URL links inside the Affise platform.
Affise aims to automate every step of the affiliate marketing journey, meaning that users should be able to run campaigns and manage all relevant tasks within one platform. With this in mind, we implemented a link shortener within our platform to eliminate the need to look for a stand-alone tool and constantly switch screens when using it.
To access the ShortLink feature, go to the Webmaster panel → Offer’s preview page → Tracking link field. There you’ll find the “Short link” button.
After pressing the “Short link” button, Affise will let you generate a short URL for a standard Affise tracking URL.
The feature also allows you to access the ShortLink generation history. You can see ten previously generated URLs with parameters and macros used while generating.
Providing users access to all tools in one place — that’s what Affise keeps up. Create short links, track your traffic, monitor your marketing campaign’s results, and increase conversions with the tools that our platform offers.
Standard UTM URLs are often long and unappealing, which can irritate users and look suspicious when shared on mobile apps or social media. By contrast, short links put your brand name front and center, helping to build trust and brand awareness among your audience. Concise URLs are also much easier for users to remember and less likely to be mistyped if someone needs to input them manually. Utilizing short URLs can effortlessly boost your conversion rates by presenting a much cleaner aesthetic. If you want to learn more about setting up your marketing efforts for success, you can check out this guide on how to do affiliate marketing. Replacing messy codes with these aliases ultimately ensures a better overall user experience.
To access this helpful tool, you simply need to navigate to your Webmaster panel inside the platform. From there, head over to the Offer’s preview page and locate the standard Tracking link field. You will see a dedicated “Short link” button that instantly generates a concise alias for your standard tracking URL. Since this functionality is built natively into the system, you no longer have to rely on stand-alone URL shorteners. For businesses looking to scale their capabilities, exploring Affise products and performance software can reveal even more integrated tools. This seamless approach saves you time by preventing the constant need to switch between different screens or external applications.
Yes, the feature includes convenient access to your ShortLink generation history directly within the interface. It allows you to quickly view the ten most recently generated URLs without any extra effort. You can also see the specific parameters and macros that were applied when each link was originally created. Reviewing this history helps you monitor your marketing campaigns and easily retrieve active links. If you are interested in pushing your metrics further, this article explains how B2B performance marketing delivers measurable results. Having all your past links and campaign tools in one place ensures your traffic tracking remains highly organized.
Written by
Affise Academy
Affise is a partner marketing platform for brands, advertisers and agencies to scale via all possible performance marketing channels. Synergy of technology and our long standing experience lets you expand your partnerships, automate every step of the campaign lifecycle and make data-driven decisions.
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