“App Market Media saw a 300% increase in Revenue with Affise. The сompany commits to generate efficient user-engagement strategies through performance-based models to ensure the maximum ROI for clients.”
“App Market Media saw a 300% increase in Revenue with Affise. The сompany commits to generate efficient user-engagement strategies through performance-based models to ensure the maximum ROI for clients.”
Affise Raises $8M Series A to Make Partnerships a Measurable and Transparent Marketing Channel
Affise Raises $8M Series A to Make Partnerships a Measurable and Transparent Marketing Channel
Today, we’re extremely excited to announce that Affise has secured a Series A funding round worth $8 million, led by Leta Capital with participation of TMT Investments. And we strongly believe that this funding round will help us further follow Affise’s mission of empowering marketers with the tools needed to catapult their success and make accurate strategic decisions.
Over these years, partnership management has become the vital component of the marketing technology stack. We’ve grown from a small startup to an enterprise company of over 120 professionals that offers the leading technology in the partnership marketing industry. We gained trust of 1,000+ customers, including world-known brands and agencies. And we continue changing the industry landscape bringing transparency and measurability with our innovative ideas.
The incredible time like this is a perfect opportunity to thank everyone who has been a part of this long yet fascinating journey. So, today we would like to take this chance and express profound gratitude to our dear customers:
Thank you for choosing Affise and trusting us to represent your interests in your partner marketing activities. We’re incredibly happy to see how you grow with us, and we are especially grateful that you’ve chosen us to be a part of this growth.
Thank you for your feedback along the way. It helps us to enhance the platform and evolve over the years. And we do promise to improve the platform capabilities and process all your requests even faster. So, stay Affised for further leap!
Thanks for valuing our efforts to meet your expectations and needs. We appreciate our partnership and we’ll keep doing everything possible (and impossible) to make your experience with Affise even more rewarding.
Stanislau Litvinau, CEO at Affise (left) and Dmitrii Zotov, CTO at Affise (right)
On a separate note, we’d like to thank our partners for strong relationships we have built together and for taking care of our customers in a range of activities. And, of course, we wouldn’t have done it without our wonderful team! You are a driving force that moves the company and the product forward, for embracing changes and overcoming any challenges. Thanks for being here for us and our customers!
What comes next?
Since 2016, we have been implementing most innovative technologies on the market and adopting a long-term vision on the partnerships industry. And we strongly believe that the recent funding round will allow us to advocate our ideas and vision further and will have a significant impact on our company, customers, and the entire market.
New level of customer service and care
As a customer-first company, customer service has always been the top priority for Affise, and we do invest a lot of effort in order to make meaningful relationships with our clients in a proactive and impactful way.
Personalized attention, prompt replies to requests, and efficient assistance with any inquiries are the vital components and basic principles we will continue to work on. We have always been proud of the 97% satisfaction rate that our clients rate Affise with, and we’ll do our best to make it a strong 100%. Expect a smoother customer journey with Affise and an individual approach from your first touchpoint with our solutions.
Partner marketing platform to facilitate incremental growth
For Affise, the following year will be marked by a significant mission to expand the product suite, providing marketers with a single platform to automate and scale partnerships. We grow our development team to process features’ requests faster, allowing our customers to leverage the ever-evolving partnerships management platform.
Affise has shown remarkable international growth, which we are happy to intensify even further with the investment round. We can see that performance marketing becomes essential across many new channels which were difficult to measure until recently. The company empowers its clients with the real tools to boost the business, and we believe that Affise is going to become an industry-standard in performance marketing automation software.
Alexander Chachava, Managing partner at Leta Capital
We will continue to adopt and lead the highest standards of security, data privacy, and compliance, as our clients’ data is also a fundamental aspect of the Affise platform. Thus, completing SOC 2 examination of security controls is the goal we aim to achieve soon. SOC 2 is intended to meet the needs of a broad range of users that need to understand internal control at a service organization as it relates to security, availability, processing integrity, confidentiality and privacy. Successfully completing a SOC 2 examination proves that systems are properly designed to keep data secure.
New markets and regions
Our commitment to representing the marketers’ interests has gained the trust of the world’s leading agencies and networks, and we see significant potential to capture additional opportunity in the market. One strategy we’re aiming to complete with this funding is entering the adjacent market of direct advertisers and brands, empowering them to grow their marketing channel with affiliate programs.
Besides, following a tremendous success entering the Chinese market in 2019, Affise plans to increase its presence in North America, LatAm, and SEA, as well as cement its leadership in Europe, Israel and India.
The funding round will help the team focus on geographic expansion in regions where advertising, affiliate marketing and economy as a whole are growing, namely the States and Asian countries. With such a great team and product, we believe in success
Artyom Inyutin, Co-founder & Head of Investments, TMT Investments
Now as we have the support of Leta Capital and TMT Investments, we’re extremely happy to continue our exciting journey towards driving innovations and transparency across the industry, and empowering marketers with the tools needed to catapult their success and make accurate strategic decisions.
Frequently Asked Questions
1. How much funding did Affise recently secure, and who led the investment?
Affise recently secured an impressive $8 million in Series A funding to fuel its ongoing growth. This investment round was led by Leta Capital, with notable participation from TMT Investments. The newly acquired capital will allow the company to further its mission of empowering marketers with advanced tools for making accurate strategic decisions. To see how these tools are integrated into their core offerings, you can visit the Affise homepage. As the platform continues to evolve, this funding ensures that partnership management remains a highly transparent and measurable channel.
2. What are Affise’s plans for product development and customer service following this funding?
Following the Series A round, Affise intends to significantly expand its product suite to provide a single, unified platform for automating and scaling partnerships. To achieve this, the company is actively growing its development team to process feature requests faster and maintain high software standards. Because expanding the team is a major priority, those interested in joining this mission should definitely explore the available opportunities on the Affise careers page. On the customer service front, Affise is pushing to improve its already impressive 97% satisfaction rate to a flawless 100%. Ultimately, clients can expect a more personalized, smoother journey from their very first touchpoint with the software.
3. How will the $8M investment impact Affise’s market expansion and data security goals?
The recent investment will play a critical role in accelerating Affise’s geographic expansion into North America, Latin America, and Southeast Asia. Beyond just expanding its global footprint, the company also aims to cement its leadership across Europe, Israel, and India by targeting direct advertisers and brands. In terms of security, the team is working toward completing a SOC 2 examination to prove their systems are properly designed to keep user data completely safe. If you want to stay updated on these major milestones and future feature rollouts, checking out the Affise blog is highly recommended. These combined efforts demonstrate a strong commitment to maintaining the highest standards of data privacy while scaling operations on an international level.