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News — 08 Feb 2023

Affise in LATAM: Welcome our new team members

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  • Affise expands its performance marketing platform services to LATAM with new team members

Affise expands its performance marketing platform services to LATAM with new team members

In the last two years, thousands of start-up companies have established themselves in Latin America. Out of this impressive number, at least 40 unicorns stand out that have made it to the top in the last two years, paving the way for other startups to achieve the same growth opportunities. Affise wants to get on board by extending its services to LATAM.

We have talked with Deborah Strougo, our Senior Account Executive LATAM, and our newcomers to the LATAM market, Mario Ibarra, our Sales Manager, and Anderson Salom, our Customer Success Manager, to understand more about how Affise is expanding its service in countries like Brazil, Mexico, Chile, Argentina, Colombia, Uruguay, and Costa Rica.

Two new joiners on board – does it mean LATAM is a new market on the path of Affise expansion?

Deborah Strougo: Absolutely. It was already in our plans to focus on the Latam market because we understand that it is full of opportunities for our business. Currently, the Latin American digital market is one of the fastest-growing markets in the world, and we want to grow with it by offering a platform with first-class services.

Talking about expanding, we want to welcome our new team members to Affise Squad, Mario Ibarra and Anderson Salom. Could you give us a sneak peek at your career path?

Mario Ibarra: I started my career as a developer. More precisely, as a webmaster. Then I founded my digital agency, which naturally introduced me to sales. My next professional step was to move to  Lievan, a big agency. There I was first responsible for eCommerce and became Head of Sales & Development. After working as Account Executive – Marketing Cloud. I discovered Affise as a new remote opportunity in the fast-paced SaaS industry.

Anderson Salom: I hold a degree in business administration, and I have worked for the Latam Market for the last 6 years at SaaS and marketing companies such as HubSpot and RD Station in customer-facing roles. I worked in the very early stages of the expansion of these companies in Latam.

LATAM is a new market on the path for Affise. What are its biggest challenges and opportunities?

Deborah Strougo: The most important thing is to pay attention to the specifics of this market to serve it according to its needs. To do this, we need to keep up with socioeconomic changes and technological advances and offer support in their languages and during their business hours to facilitate communication and increase the reliability and use of our services.

Mario Ibarra: There are many opportunities and challenges in the LATAM market. Let me start with the opportunities: There are thousands of start-ups in Latin America. Most of them are in the financial sector.

At the same time, there is a lot of investment flowing from venture capitalists. As local front runners, I would mention Mexico, Brazil, Colombia, and Argentina. Mexico is also home to many unicorns.

On to new challenges, the Latin American population tends to trust American companies more than European ones, which are not very well known in the local market. Semrush and SAP are very successful in Latin America, but gaining trust in this very competitive market is crucial.

Anderson Salom: Latam is a market with enormous growth opportunities. Different categories of investors are beginning to work closely and actively in this region because of the growth in technology and qualified people.

Affiliate marketing is mainly linked to industries like Finance and Gambling. The lack of knowledge about affiliate marketing could mean developing and enabling this market in the short and long term. Latam will bring so much joy and pride to Affise.

As per challenges, the level of maturity in terms of affiliates differs in all countries. Some markets are more developed, such as Brazil, Mexico, Colombia, and Argentina. Countries like Paraguay, Bolivia, and Peru still have room to learn and grow.

Anderson, what made you choose a specific career path in Customer Success?

Anderson Salom: I enjoy helping people and acting as a counselor, working in client-focused areas. I had developed many skills I only noticed when I started these roles. I am very empathetic and always go the extra mile to find a solution for a client. This role has allowed me to learn about many industries but also to teach people from all over Latin America.

Let’s get to know you better. How do you spend your free time? Share with fellow Affisians something that’s not on your LinkedIn profile.

Mario Ibarra: I spend as much time as possible with my 8-year-old daughter. I admire meditation and other solutions that have an impact on productivity. I love baseball, and at almost 2 meters tall, it’s hard not to be a fan of it.

Anderson Salom: I have many hobbies, I like photography and video games, so I dedicate some time when I have the chance. My perfect holiday getaway could be at the beach with my wife and my dogs. I love white chocolate and ice cream. I speak Spanish and Portuguese; I’ll be happy to introduce or share whatever you need about these languages and Latin American culture. 

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Affise Academy

Affise is a partner marketing platform for brands, advertisers and agencies to scale via all possible performance marketing channels. Synergy of technology and our long standing experience lets you expand your partnerships, automate every step of the campaign lifecycle and make data-driven decisions.

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