Tanya Gripachevskaya, Head of Customer Success, Affise:
“In the coming years we will see a huge growth in demand for analytics and BI tools to process the data affiliate marketers collect every day. Processing huge amount of data is a core need of any affiliate network: A/B, A/A email and landing pages tests with the split of promotional period, narrow region targeting, demographics along with the performance analysis of converted banners, devices, carriers etc.
But the real power of data is not in the quantity. It’s in in the ability to build hypotheses based on it and test them immediately. So, I see the future in predictive analysis and determining the reasons of successful conversions, achieving ads campaign goals, ROI and cost predictions based on the collected data.
That’s why my advice is to start collecting all the possible data, even if you do not plan to work with it right now. In the future it will turn into the key strategy for your affiliate business”.
Instead of Conclusion
No matter what 2019 holds for us, we are sure that affiliate marketing will continue to evolve and thrive. We expect that 2019 will be the year full of changes as the industry gets smarter, more strategic, and transparent. And we’ll keep adapting to all these changes like we did before, and make our best to take online advertising experience to the qualitatively new level.