Tips & Guides — 23 Apr 2020
Affiliate Marketing For Lead Generation
Businesses exist to earn profits, and more consumers mean more profit. This is a straightforward equation that requires no stressing.
I don’t even need to stress on the fact that lead generation is essential to have some prospective consumers, you will convert ‘em only if you have ‘em, right? Right. However, there is one thing that I need to stress on, and stress shall I – reasons why you should use affiliate marketing for lead generation.
This article is all about me stressing that fact six times, and by the end of the article, I hope you will be stressed enough to consider affiliate marketing to grow your business. However, before we relate Affiliate Marketing and Lead Generation together, let’s do a quick recap of these terms.
Affiliate Marketing, in layman terms, is a process of earning income in the form of commission, by promoting products of other people. It involves two parties – a publisher or an affiliate and a retailer or an advertiser. The advertisers want to send traffic to their websites in return of which affiliates earn a commission. However, the affiliate earns a commission only when the lead is converted into a customer. Sounds familiar? Cool.
From a business perspective though, it is just another marketing strategy that enables sales. However, that’s where businesses go wrong, it is not ‘just another’ marketing strategy, it is more than that and you will know by the end of this blog, exactly what.
Lead Generation is a process of attracting and eventually converting the target audience who are interested in the products and services offered by the company. This process falls under the second stage of the inbound marketing process and occurs after you have been able to attract an audience towards your products.
Some common techniques that businesses use to generate leads:
Now when there are so many ways to generate leads then why should you use Affiliate Marketing for that? Well, read on to find out why!
There are a handful of affiliate marketing strategies that you can leverage to generate leads for your organization. Some of them are:
Affiliate Marketing Strategies have proven to be sure shot of way attracting more leads and then converting them. In fact, more than 38% of marketers consider Affiliate Marketing as one of the best methods of customer acquisition.
However, there is one thing that you need to realize – these efforts do not bear fruit overnight. Choosing the right channels, affiliates and strategies are crucial for the success of your Affiliate Marketing efforts and to boost conversions.
This post was brought to you by a guest author, Jitendra Vaswani.
Jitendra Vaswani is a Digital Marketing Practitioner & international keynote speaker currently living a digital nomad lifestyle. He is the founder of kickass Internet Marketing blog www.bloggersIdeas.com where he interviewed marketing legends like Neil Patel & Rand Fishkin. During his more than 6+yrs long of expertise in Digital Marketing, Jitendra has been a marketing consultant, trainer, speaker and author of “Inside A Hustler’s Brain: In Pursuit of Financial Freedom” which has sold over 20,000 copies, worldwide. He has trained 3000+ digital marketing professionals to date and has been conducting Digital marketing workshops across the globe from 5+ yrs. His ultimate goal is to help people build businesses through digitization make them realize that dreams do come true if you stay driven.
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