Tips & Guides — 23 Mar 2020
Affiliate Survival Guide COVID-19
The situation around the coronavirus (or COVID-19) is getting worse every day. Unfortunately, it’s too early to say that the epidemic will soon end. As for the global economy, it will take even more time to recover from such a shock.
Countries around the world are closing borders, event organizers are cancelling or postponing shows, supply chains are cut. These and many other precautions have already forced people to reconsider their working methods and their ways of living. The world will never be the same. Pretending that this situation is unreal would be the number one mistake.
Whether you are an owner of a marketing business or work for this industry, due to the current chaos, everyone will be forced to change their approach to doing business. So let’s talk about how the positions of the affiliate marketing industry have changed during the coronavirus pandemic, and what tips we can give marketers in this crisis period.
Right now, the figures around coronavirus in China have finally begun to drop. Our office in this country has already survived this difficult time. However, even if we manage to stop the pandemic quickly, the economic consequences of it will leave a strong mark for a long time.
Of course, in this situation, some got the opportunity to profit from dishonest tricks. We’re talking about those tricky minds who began to benefit from other people’s problems through the resale of masks, toilet paper, and personal hygiene products. We are completely against any cheating actions that exploit the situation around the coronavirus.
Sadly, businesses in the field of travel and transportation have already suffered the most from the epidemic. On the contrary, some areas of the marketing industry, for example, in the field of finance, online media & online entertainment, received a significant rise. After all, people began to spend more time at home, and as a result, use various services online, follow the news, use food and medicine delivery, etc. That means people in affiliate marketing might not see the adverse impact unless it all got severe.
Now we’ll give you success tips on how you can use the current situation and help your affiliate marketing business keep it going on during this crisis time.
Take Reality Seriously & Calm Down
First of all, acknowledge the problem. As we’ve already mentioned, the biggest mistake would be to pretend the situation isn’t real. On the contrary, you shouldn’t stop doing anything at all. Take a middle ground, be calm & take only necessary precautions.
Don’t panic, but don’t be overwhelmed too. As an affiliate marketer or online business owner, you should be thankful for the opportunity to work remotely without serious restrictions.
Use the Opportunity to Learn
You can’t imagine a better moment for learning and developing your skills at online courses and webinars. In addition to paid options, you can find many free educational offers on the web right now. During a pandemic, temporary free deals can be found at Coursera, Microsoft, and other learning platforms. Also, we recommend checking this list of hundreds of free Ivy League courses at ClassCentral.
We at Affise can offer you something useful too. Check our certified Affise Academy courses for affiliate marketing beginners and experienced players. You can learn everything from how to start and run an affiliate network to how to grow your performance marketing business.
Find What People Need Right Now
During these hard times, you need to figure out what people need the most right now. Remember, we’re not talking about taking advantage of the coronavirus or supply crisis. We talk about finding some silver lining in the dark, bringing goodness to people.
Crises have always been a major opportunity for the growth of big brands. History has many examples when companies rise at the bad periods of people’s lives.
Disney created the first animation in 1923 in times of great depression. Microsoft was founded in 1972 just before the beginning of economic stagflation. Apple rapidly grew in the early 2000s after the 9/11 tragedy. The list of such examples can go on and on, but these few names should be enough to motivate anyone to redouble their efforts.
Find Ways to Communicate with Affiliates
Live events, not only in affiliate marketing but in entertainment and sports too, already got hit hard. One of the biggest conferences, the Mobile World Congress in Barcelona was the first to cancel the event, and then everyone else followed. So if you, like us, used affiliate conferences and events as the primary tool for establishing business contacts and cooperation, you will have to find new ways for communication.
Now more than ever, the largest online forums and communities for affiliate marketers will be useful for this goal. Discover new partners, find out about affiliate trends, webinars, and learn new marketing strategies from online courses. The importance of staying in touch with the whole world and monitoring changes in the industry has increased.
Help People Around You
Yes, you got the chance to learn online for free, but if you have the opportunity to help people, it can be useful for your business too. For example, if you create a free webinar for people, it will tell them about your values and goals as a business too.
Also, maybe you can help people around you locally. You need not only to monitor the situation around the world but as well to know what is happening locally: in your city, in your neighborhood. Together, joining all efforts, it will be much easier to survive this epidemic.
Despite the evident impact of coronavirus on affiliate marketing and our society in general, we can still do our best to keep it up and help each other overcome all the challenges while preserving humanity and dignity. Also, you can get people something that they’ll find very helpful or very needed right now.
Anyway, don’t forget about your main priorities. Keep your family safe & healthy! After all, many of you get the opportunity to spend more time at home with your families, use it. We hope this coronavirus situation will be over soon, and we all would go back to normal.
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