Tips & Guides — 21 Jun 2022
Top eCommerce Tools To Automate And Scale
You are growing your eCommerce and want to automate and scale it efficiently. What tools and software do you need to ensure your business runs smoothly while overcoming potential challenges? Finding the right ones may not be easy, as many options are available today. But having a bulletproof set of tools will save time and allow you to focus on growth strategies and other tasks.
Remember that each tool is ideal for a specific function. Below, we have compiled a selection of the best and most essential tools. They will make your daily work more manageable and your business more profitable by providing the best experience for your customers. Ready to start?
Lead generation is one of the most important areas for driving brand growth, but companies often struggle to find the best tactic for it. In short, a potential customer interested in your brand has shown this by taking action, such as signing up for your emails, to become a lead.
With a proper marketing strategy, you can nurture the leads until they are ready to take the desired action. Let’s see how eCommerce companies can use Drift in this context. Drift is a tool that creates conversational bots that interact with website visitors. It’s ideal for asking questions and personalizing answers to help your customers find what they want.
This mechanism also helps generate more qualified leads, stimulating and driving conversations with customers to determine their real interests. In addition, you can configure Drift to allow the user to connect with your support team on demand. This builds brand trust and reliability.
Partnerships between brands and influencers, content creators, and affiliates have become an important marketing strategy for brands while providing an alternative to the ever-increasing acquisition cost. However, finding a partner is still a significant challenge, as it requires time and resources.
Affise Reach is a tool that facilitates partnerships by allowing brands to communicate directly with publishers and partners. The platform allows brand owners and marketers to create custom dashboards and access key analytics to grow their campaigns.
Reach optimizes the time and ensures reliable partnerships that can be maintained over the long term. It is suitable for a wide range of eCommerce segments. To summarize, let’s take a look at some of the opportunities Reach provides:
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Social media is becoming increasingly critical for eCommerce. The reasons include driving traffic to your website, selling products directly through social media, interacting with customers, sharing insights about your industry, and more. However, with so many resources available, one of the biggest challenges of marketing today is producing personalized content and being present on the many social networks that exist on a consistent basis.
Hootsuite is one of several tools that allow you to manage multiple social media channels simultaneously. Businesses and marketers use it to have a calendar to place each social media post separately by channel. You’ll also be able to get tags and mentions about your brand and publish simple stories.
Additionally, Hootsuite integrates with over 20 popular social media platforms, including Facebook, Twitter, Google+, Instagram, Pinterest, LinkedIn, YouTube, and TikTok.
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Especially after the pandemic, customers are even more price-sensitive. Thus, offering the best value for money is key for eCommerce that wants to attract new clients. Online features have made it easier to search and compare prices, and 33.6% of shoppers look up price comparisons on their mobile devices while in a physical store.
Wiser is an option to discover price information and improve your store’s profitability. You can monitor your competitors and optimize your prices to make your eCommerce more competitive. The positive point is that it easily integrates with all major eCommerce platforms, such as Magento, ChannelAdvisor, Bigcommerce, and others, and allows you to update prices in real-time.
Pricing: Is it possible to request a free trial for Wiser for 14 days. After that, there are three plans: Pro, which costs $699; Premium+, which costs $1,499; and Enterprise, which is tailored to your needs and budget.
With Moz, businesses can track keyword rankings on their website and competing websites, compare mobile and desktop rankings, find weblink opportunities, identify keyword opportunities, and crawl their website to find and fix potentially harmful SEO issues. In other words, the key features you need to make your eCommerce SEO bulletproof.
One of the tool’s primary functions is identifying and fixing broken pages. You will be surprised how many pages with a 404 error can be found on a newly set up eCommerce website. The problem is that these errors complicate the process of scaling a website.
Therefore, consider using a set of accurate analytics to help a business or online retailer improve its online positioning and get more revenue. A Moz Pro subscription includes access to Site Tracking with Campaigns, where you can learn how your website’s health, link building, and keyword performance affect your SEO success.
Additionally, you can register on the Moz website to use some of their tools for free, such as Keyword Research, available in the “Free SEO Tools” section, as shown in the example below.
Pricing: Moz plans start at $99/month with the option of a 30-day free trial. The next option is to choose the Medium plan for $179.00, the Large plan for $299.00, and the Premium plan for $599.00.
It is not a good sign if many visitors leave the site without taking the desired action. Thanks to new tools, you can try some strategies to improve it. OptiMonk is a website allowing eCommerce companies to create strategic pop-ups to improve conversion rates through action-based pop-up ad bars. The suggestion is that they are displayed before a visitor decides to close a website or switch pages.
Various pop-up options can be selected depending on the needs of the specific business, such as drive leads, engagement, and conversions. Options include subscription pop-ups, surveys, shopping cart abandonment, traffic redirection, etc.
In addition, you can also create custom pop-ups to make your website more enjoyable for visitors. For example, your customers may prefer languages other than English. You can create a pop-up to ask which language they like to see instead of asking for their location. This way, they can explore your website more efficiently and make the purchases they want. However, be reasonable: too many pop-ups can bother your clients.
One more crucial issue for eCommerce that wants to be successful and extend a customer’s life: shipping within the scheduled time frame. This can become a big problem for eCommerce owners, as today’s consumers are increasingly impatient and want their products immediately.
Quality and speed of shipping are directly linked to your brand’s reputation. ShipBob is a tool that ensures efficient shipping and is highly recommended for small and medium-sized businesses. It keeps you informed about your inventory, so you know when to replenish, provides reports and analytics for your shipments, offers same-day shipping for orders placed before noon, and can be integrated with your store.
Pricing: They customize pricing to unique business needs, and you can contact the platform to know more about it.
Efficient management and accounting are crucial for any eCommerce, and one of the most important aspects of this is knowing where the budget is going, how much is being spent, and other financial details.
QuickBooks is a tool that will let you get a complete overview of your entire business in terms of accounting. It’s also a great tool to stay informed and get accurate accounting reports and analyses to keep expenses and income under control.
Pricing: QuickBooks offers a 14-day free trial. After that, plans include Simple Start for $12,50, Essentials for $25, Plus for $40, and Advanced for $90.
An eCommerce company is always looking for product bestsellers to increase its sales. But this doesn’t have to be an endless search that takes up hours of your day or even turns into stress. On the contrary, it’s best to entrust the results to tools that help you better understand the market.
Sellics is one of the most comprehensive platforms to research which products are the most profitable in the market, especially those with great sales potential for your brand. It provides access to Amazon’s product database and allows you to filter by category and compare metrics. This will enable you to understand which products are most searched and sold in each sector.
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Pricing: Plan options include a starter for $250, a Growth or Pro plan for $550, and an Enterprise plan with custom pricing, and you can try all Sellics features for 14 days.
With Smile, your eCommerce business can go one step further by establishing a loyalty journey. It’s simple: customers are rewarded with points every time they shop with you and write a referral. The site allows a lot of interaction, and you can set a date for redeeming the points, for example, to engage and encourage action.
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To Sum Up
There are many options on the market, and it is common to take into account many factors when choosing the right range of tools for your eCommerce. Consider testing to see which one of them is best suited to automate and scale your business.
Many of the tools presented in this article solve complex problems, often taking up much of the entrepreneur’s or marketer’s time. One of them is to insert your brand into the market and expand your audience. This can be done much more effectively and take less of your time with the help of the Reach platform. How about starting right now to test the tools we show you?
Written by
Andressa is a Content Marketer passionate about art and technology. She is curious, ambitious, creative, and motivated to learn new skills. She wants to write good stories that inspire businesses and also people. When she's not writing, she loves to travel and discover cultures from around the world.
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