Nothing is more frustrating than finding out that your campaigns are underperforming, which is an increasingly common scenario for digital marketers. They see the need to switch to new methods and channels to keep reaching their audience. There are many reasons behind it, starting with the fact that customers have changed.
Today’s shoppers are more willing to interact, learn about values and expect more from a brand. They are also more inclined to buy online, leveraging the eCommerce business for expansion and opportunities. However, we can observe the growing competition has increased the cost of customer acquisition.
Marketers share common concerns, such as new shopping habits, acquisition costs, the cookieless future, and how to keep their campaigns working efficiently. This article will explore a bit more about what keeps marketers awake at night and present how to approach outcome-based marketing, the next step for eCommerce. Let’s begin?