Would you like it if a piece of furniture or new clothes or even a car has appeared visually in your living room through the screen of your mobile device? Customers can do AR online shopping wherever they are right now! The Italian fashion brand Gucci threw an iOS app that allows customers to try on shoes from their Ace collection. Another example, IKEA Place app, which lets you put virtual IKEA products in your real room. Also, Toyota’s immersive AR experience that brings virtual vehicles up close at your magazine table without even installing an app.
The beauty industry deserves special attention when talking about this technology. In this domain, AR has found the most successful applying. Currently, big brands are investing in start-ups that work on technologies allowing you to see how cosmetics, hairstyles, and jewellery will look on you. In early 2019 fashion brand L’Oréal acquired AR and Artificial Intelligence (AI) entity ModiFace, which develops custom apps for brands like Amazon, Sephora, Estée Lauder, and many others.
Sure, this technology doesn’t fit all marketing areas, but when it does, it works excellent. Augmented reality and the use of a mobile device’s camera to get additional information about products and brands is a consumer tool of the present and near future. Besides, AR increases people’s engagement rate enormously. There is no doubt that this mobile marketing trend will continue to develop and grow its influence on the whole industry in the near future.