A partner portal is a perfect solution to provide your partners with fresh marketing materials and offers, educate them about your product or service, broaden their expertise, and so on. To take advantage of these opportunities, you may need to think through how you share information with portal users.
The first step is to find out what data your partners need the most to work efficiently. Try to explore use cases — what steps your partners take to achieve their marketing goals and where they stumble upon. The most frequent barriers due to the lack of information are exactly what you need to spot.
To meet the need for specific information, consider incorporating a FAQ section or a knowledge base into your partner portal. It may come in different shapes and sizes. For instance, in Affise, network managers can add links to their affiliate panel, so partners can access the necessary information from their dashboard. Such databases help your partners not only learn more about your partner program, pricing, or tools but also streamline their marketing processes.
If you decide to provide partners with online training, adapt your portal to eLearning. For instance, you can integrate a learning management system into your partner website. This solution will help administrate, track, and automate your learning program.