Image Source Author: Seobility – License: CC BY-SA 4.0
Evaluate and Improve
Generating data to measure your KPIs and your ROI is only beneficial if you act upon it. Testing your strategies will give you a good idea about which areas you can improve to generate better ROI on your marketing activities. This should be a continual process so that you are constantly evaluating how to make better returns on your investments.
Once you’ve tested one aspect of an advert, such as the images used, implement the changes that your research suggests will be most positive, and then move on to testing other parts of the advert, such as the language used.
Once every aspect of the advert has been tested and revised based on what you have found, apply those changes to other areas of your digital marketing campaign.
You’ll be surprised at the findings that your data may lead you to. For example, the timings of adverts may impact how successful they are. Different channels may produce differing numbers of leads depending on the time of the day, week, or month. All this data can be analyzed to your benefit, so don’t overlook any findings.
Final Thoughts
So there we have it, as we mentioned at the beginning, you had plenty of questions to ponder, and now you have a whole host more. But be assured that these questions are essential queries to think about.
If you were debating what domain name to choose for your website, you would do your research and realize that having, for example, a .ae domain means that your website instantly becomes more global and opens up new markets to you. Similarly, doing your research around your ROI on digital marketing will tell you how you’re performing as a business, and what areas you can improve in.
Be sure to wisely choose the metrics you will monitor, and set KPIs that are relevant to your business and its goals. Monitor as much data as possible, you never know what conclusions you may be able to draw from it.