With a global pandemic and other myriad challenges, 2020 will be remembered as a ruthless year for every industry. Partner marketing is not an exception. Yet, we’ve learned that the majority of businesses can adapt and operate in this new normal reality. And it is not a mere empty statement: according to the Deloitte report, digital sales grew by 18% in Q1 2020 compared to Q1 2019.
The year 2020 taught us a lesson not to rush into conclusions and interpret everything with extra caution. Especially when it comes to future trends in the industry. However, one year ago, nobody could imagine so many changes the pandemic would bring. And today, we live and work under these conditions. And as despite anything, we cannot but wonder what the year 2021 will be, what will affect the industry, and what we should prepare for.
Thus, we asked industry experts to share their thoughts on what one should expect in 2021, and here what they told us.