7.Integrate Your Own Podcasts
Podcasting is still a popular tactic for boosting brand recognition. By incorporating your very own podcast into your website, you can attract a new audience and further promote your brand.
It also opens up the door for some clever influencer marketing. With a podcast under your belt, you can establish all kinds of beneficial partnerships down the line.
The topics you cover on the podcast will depend on the nature of your business. Make sure that they provide value and unique insight and that you can speak on them intelligently and from personal experience. Don’t just cover what everyone else in your niche is already talking about. Add to the conversation and make your own mark on the dialog.
The Illinois Bone and Joint Institute has its own podcast that shares a lot of valuable information in a digestible format. Plus, the podcast pages also feature a transcript of the conversation. This helps boost a lot of important metrics and allows the page to rank better, at the same time improving user experience.
As with video, your goal is to make sure the listening experience is as smooth as it can be. You will alienate your potential audience if the audio quality is poor or the page is too slow.
8.Brand Your Infographics
Finally, another web design element that you can use in your brand awareness campaigns is the infographic. As long as you brand your infographics and make them not only interesting but also easy on the eyes, you can use them in your guest posting campaigns and across all your social media platforms.
Try to incorporate your brand’s other web design elements into your infographics as much as you can. If you use a specific style of animation across your pages, you can feature them with the infographic as well. The colors and the style should also be memorable and consistent with your branding and online presence. Feature your logo, and, of course, ask those who promote it to link back to your website and credit you as the author.
Unbounce has done a fair few infographics that are helpful as well as unique, but not all of them are branded in the same way, nor do they follow a specific template. However, they all come with a CTA at the end that invites those who have stumbled upon it to check out the brand’s other marketing materials, so it does serve its purpose well.