Imagine a company selling bags, they have a webpage with bags catalogue. To achieve more extended market coverage and earn more they want to publish their products on Amazon. With the product APIs, they can connect the products from their webpage directly to the Amazon database. In this way, they will further seamlessly display the product brand images, detailed descriptions directly from a global database of products to their 3rd party listings.
To increase their brand awareness among buyers, they may take advantage of social media APIs integrations and leverage the social websites’ power. Social media strengthen their brand in the consumers’ mind with the essential trust signals such as Twitter comments, Facebook likes, Instagram pictures and product reviews. Further, these trust signals can be shared with customers by streaming social media feeds directly to the merchant’s website and product pages with the help of social media APIs.
Together with social and personalisations APIs, we can better understand particular customers’ needs by analysing their buying history and previous visits, and consequently, organise content on the website according to what they are looking for.
Marketing automation APIs may be useful for the company if they want, for example, to automate their email marketing efforts and personalise communication towards the products clients are interested in. Your potential customers will be automatically added to the email list and grouped in line with what they bought or how much time they spent on a particular website page or likewise. And of course fraud-defence. By integrating an anti-fraud API, you can count on APIs’ algorithm to determine and block actions that raise any red flags for untrustworthy purchasing behaviour.

Affise API
As our clients manage hundreds of affiliates and advertisers with thousands of offers in total, for them it’s essential to be able to do bulk actions, pull data, set billings and implement their custom solutions. And they need to do it quickly. Thus Affise worked hard to deliver a feature-rich API that addresses the requirements of all clients and their partners. With the help of Affise API, our clients can connect their tools to Affise system to make Affise affiliate platform and their custom solutions work together.