Changes in the industry drive shifts in eCommerce business promotion. With the higher competition on the market, advertising costs have spiked. For instance, in November 2020 cost per click on Facebook grew up to $1.21. In 2022, the numbers will increase as more businesses prefer digital advertising to traditional channels, such as television.
In these conditions, online shops focus on finding new promotion channels – outcome-based and transparent. Considering this, performance and partner marketing become staples of eCommerce business promotion. By diversifying advertising channels and partnering with other businesses, bloggers, and opinion leaders, companies can multiply their brand awareness, build trust, acquire new customers, and so on.