Updates — 21 Aug 2026
Double Your Revenue with Affise Upgraded Smartlinks
Earning more while putting in the same or even less effort may sound unrealistic, as one of those ads promising to make you rich overnight. But that’s another story. In this article we will prove that as an advertiser you can double your earnings with little or no effort on the example of our recently updated Smartlinks.
It’s been a while since we first launched Smartlinks. The capabilities of machine learning have greatly evolved since then. And today we’re proud to announce the biggest upgrade since the initial release of Affise Smartlinks.
Before we move further, let us briefly review what Smartlinks are and why they matter in affiliate marketing.
Smartlink is a URL link that contains multiple offers and serves to distribute traffic to the correct offer based on detailed targeting, such as traffic source, geo, browser, device, operating system, etc.
In other words, affiliates can send traffic to a single Tracking URL without choosing a specific offer. The Smartlink algorithm detects offers with the highest EPC potential among those that match the targeted audience. This distribution maximizes EPC and CR with the efficiency unachievable solely with human judgement.
In our side-by-side tests with a vast amount of real traffic, new Smartlinks’ logic showed an enormous improvement compared to the previous version: up to five times higher conversion rate and up to twice higher EPC. Further, in some tests EPC from Smartlinks turned out to be higher than traffic sent to offers manually chosen by affiliates.
All the mentioned above makes Smartlinks a perfect solution for using as a Trafficback. We strongly recommend using it as Global Trafficback adding all of your offers to a single Smartlink. This will allow you to earn from traffic that otherwise would be just wasted.
You also can set up your own Smartlinks based on Vertical or any other logic that you prefer. After you’re done, it will be visible to your Affiliates in the Smartlinks section of the partner interface. You just need to promote it accordingly.
In some of our tests Smartlink showed even higher EPC than traffic sent to offers manually chosen by affiliates!
Smartlinks become more advanced, but from the interface perspective nothing changed so far – these are the same Smartlinks you’re already familiar with.
Have you already used Smartlinks feature at Affise? Then no major changes from your affiliates are required. They can continue using the same Tracking URLs, while the new algorithm will do the rest.
New Smartlinks are already available to the first clients and will be entirely rolled out by the middle of July. Wanna be among the first? Contact your Customer Success Manager!
A Smartlink is a dynamic URL that bundles multiple affiliate offers together and automatically routes user traffic to the optimal offer using granular targeting parameters like location, device, operating system, and browser. With Affise’s upgraded machine learning capabilities, the algorithm evaluates broader targeting logic, affiliate permissions, and real-time performance to send each click to the offer with the highest earning potential. In side-by-side benchmark testing, this revamped decision-making process delivered up to a 5x increase in conversion rate and up to double the Earnings Per Click (EPC). To explore real-world examples of how businesses scale using automated tracking and performance features, feel free to browse Affise case studies.
When an advertiser changes campaign settings or a tracking link breaks, EPC can drop sharply even for historically top-performing offers. To prevent revenue loss, the upgraded Affise Smartlink algorithm uses a floating time window to continuously monitor shifts in offer performance and link availability. If the system detects a decline or an unavailable destination, it automatically reduces traffic allocation to that offer without requiring manual intervention from account managers. This automated safeguards model allows marketing teams to focus on strategy while keeping campaigns profitable, which you can read more about on the official Affise blog.
No, affiliates do not need to generate or update their existing Tracking URLs to take advantage of the platform enhancements. From a user interface perspective, the workflow remains completely seamless because the underlying optimization engine handles all calculations automatically in the background. Affiliate partners can continue using the exact same links while benefiting from improved traffic distribution, higher conversion rates, and increased earnings. For further details on how the platform facilitates seamless workflows between networks and partners, you can review the main Affise homepage.
Written by
Affise Academy
Affise is a partner marketing platform for brands, advertisers and agencies to scale via all possible performance marketing channels. Synergy of technology and our long standing experience lets you expand your partnerships, automate every step of the campaign lifecycle and make data-driven decisions.
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