Marketing Tools — 18 Nov 2020
InMobi DSP Joined
Affise Marketplace
Demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. DSPs allow advertisers to bid for subjects across several trades to run real-time bidding (RTB) campaigns.
The global DSP market is expected to reach over $69 billion by the end of 2026, with a 31.3% CAGR (сompound annual growth rate) during the next five years. Thereby, we at Affise are pleased to announce our integration with one of the leading DSP providers on the market – InMobi.
The InMobi DSP is a mobile-first programmatic platform providing a range of custom campaign solutions with guaranteed performance, complete transparency, and full measurement. The platform use cases are varied and covers the following objectives:
InMobi DSP provides unparalleled performance across all top verticals like Gaming, QSR, eCommerce, Video On-demand, Social & Entertainment. This coupled with InMobi’s deep and extensive partnership with top ecosystem players and their AI-based bidder makes this DSP ideal to work with.
InMobi DSP leverages telco-grade location, demographic and behavioral data and builds ‘insights graphs’ that map users to their interaction with apps and brands. This allows the system to precisely target relevant users with the right proposition, apps or products.
InMobi DSP uses a first-in-class automated lookalike builder that improves the ability to explore inventory and find high-performing users quickly and in real-time. In addition to this, you get bid models and bid factors across a range of campaign parameters to achieve the best ROAS (Return on Advertising Spend).
While InMobi DSP can buy mobile in-app inventory and measure in-app outcomes like installs and reactivations with MMPs (like Appsflyer, Kochava, etc.) seamlessly through server-to-server integrations, the differentiation is that InMobi DSP can also measure web outcomes like page views and measure offline actions like footfall as well. This provides a 360 degree view of user activity.
InMobi DSP is plugged into the top exchanges and has partnered globally with leading publishers across verticals; this ensures you get complete supply coverage across all markets. InMobi also works with all major MMP and attribution partners to allow for fully transparent partnerships.
We understand that programmatic advertising can be very confusing when first starting out. Luckily, InMobi DSP offers self or managed media buying options with a dedicated account management team.
Try brand-safe and 100% fraud-free InMobi DSP and discover more best-in-class technologies at Affise Marketplace. Reach out the InMobi team directly through the Affise Marketplace in your admin panel, and their relevant manager will provide you with an access to the DSP in the shortest time!
Written by
Affise Academy
Affise is a partner marketing platform for brands, advertisers and agencies to scale via all possible performance marketing channels. Synergy of technology and our long standing experience lets you expand your partnerships, automate every step of the campaign lifecycle and make data-driven decisions.
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